PURA D'OR

PURA D'OR Sleek & Smooth Shampoo 16oz — Sulfate-Minimized Frizz Control with Organic Aloe & Argan Oil

High-performance beauty made for confident daily results

$70.35

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Why customers choose Auvira Beauty

PURA D'OR Sleek & Smooth Shampoo is a sulfate-minimized, aloe- and oil-enriched cleansing formula designed to reduce frizz and leave hair softer, shinier, and easier to detangle.

This 16oz shampoo blends organic aloe vera with argan, castor and bergamot oils to cleanse while adding slip and moisture. It uses gentle surfactants instead of harsh sulfates, a conditioning polymer for manageability, and botanical extracts to support scalp comfort. The result is a daily-use-friendly shampoo that focuses on smoothing flyaways and improving comb-through without stripping natural oils.

How does this shampoo tame frizz and flyaways?

The formulation targets surface roughness and static with a combination of lightweight oils and conditioning agents that smooth the hair cuticle. Regular use helps hair appear sleeker and less prone to puffiness in humid or dry conditions.

  • Organic argan oil reduces surface friction for increased shine.
  • Castor and linseed extracts add slip for easier detangling.
  • Polyquaternium-80 and -73 provide conditioning and reduce static.
  • Bergamot and geranium oils impart a subtle, fresh scent while supporting manageability.

Will this work for dry or damaged hair?

Its hydrating base and vegetable oils help replenish surface moisture and make wet combing gentler on fragile strands. While not a reconstructive treatment, it consistently improves softness and appearance when paired with a conditioner.

  • De-colorized aloe vera soothes the scalp and adds hydration.
  • Argan and castor oils coat strands to help reduce breakage from friction.
  • Mild surfactants cleanse without over-drying natural lipids.
  • Use with a smoothing conditioner for best results on damaged hair.

Is this shampoo safe for color-treated or chemically processed hair?

The formula avoids harsh sulfates commonly linked to faster color fade and uses gentler cleansing agents instead. It is generally suitable for color-treated hair, though pairing with a color-protecting conditioner will help extend vibrancy.

  • Contains milder surfactants (sodium cocoyl glutamate, cocamidopropyl hydroxysultaine).
  • Sodium (C14-16) olefin sulfonate provides effective cleansing with less stripping than older sulfate formulas.
  • Botanical oils help lock in moisture after chemical services.
  • Avoid if you have a stylist's specific post-treatment restriction; when in doubt, consult your colorist.

How should I use it to get the best smoothing effect?

Apply to wet hair, lather gently focusing on the scalp, then rinse and repeat if needed. Follow with a conditioning product concentrating on mid-lengths to ends to amplify smoothness and detangling benefits.

  • Start with a quarter-sized amount for medium-length hair, adjust by thickness.
  • Massage into scalp to remove buildup, then distribute through lengths.
  • Rinse thoroughly and apply a hydrating conditioner or mask afterward.
  • For extra control, use a small amount of leave-in serum on damp hair before styling.

Who is this for: PURA D'OR Sleek & Smooth Shampoo suits anyone seeking a gentler daily cleanser that prioritizes manageability and shine. It's a good pick for frizz-prone, dry, or color-treated hair types who want softer, easier-to-comb strands without heavy silicones. If you prefer plant-forward ingredients like organic aloe vera and botanical oils and need a 16oz bottle for regular use, this formula is designed to fit into a routine focused on smoothing and moisture balance.

Ingredients

Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice*, Water, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Glutamate, Sodium (C14-16) Olefin Sulfonate, Sodium Chloride, Sodium Sulfate, Polyquaternium-80, Polyquaternium-73, Argania Spinosa (Argan) Kernel Oil*, Ricinus Communis (Castor) Seed Oil*, Linum Usitatissimum (Linseed) Seed Extract, Salvia Hispanica Seed Extract, Pelargonium Graveolens (Geranium) Oil*, Citrus Aurantium Bergamia (Bergamot) Peel Oil*, Cupressus Sempervirens (Cypress) Oil, Potassium Sorbate, Sodium Benzoate, Citric Acid.

FAQ

Q: Is PURA D'OR Sleek & Smooth Shampoo sulfate-free?

A: It uses gentler surfactants rather than traditional harsh sulfates, offering effective cleansing with less drying.

Q: Can I use this shampoo daily?

A: Yes; the mild formulation and aloe base make it suitable for frequent use on most hair types.