PURA D'OR Restore & Renew Shampoo 16oz — Color, Heat & Extension Protection with Aloe Vera & Sea Buckthorn

PURA D'OR Restore & Renew Shampoo is a 16oz restorative cleanser formulated to protect and help repair hair stressed by dye, extensions, and heat styling.

This shampoo blends botanical oils and soothing botanicals — including organic aloe vera, rosemary leaf, sea buckthorn fruit, cacay seed oil and abyssinian seed oil — to cleanse while replenishing moisture and improving manageability. Free from common harsh chemicals, the formula aims to reduce surface damage and leave hair feeling softer and more resilient. It’s vegan, cruelty-free, hypoallergenic, and made with environmentally conscious ingredients designed for regular use.

How does this shampoo help protect hair from color, extensions, and hot tools?

The formula focuses on strengthening and surface protection so strands are less prone to breakage and fraying after chemical or mechanical stress. Lightweight botanical oils form a protective layer while aloe and sea buckthorn support hydration to reduce roughness and tangling.

• Contains cacay and abyssinian seed oils to smooth and shield cuticles.
• Aloe vera hydrates without weighing hair down.
• Antioxidant-rich rosemary and sea buckthorn help maintain hair vibrancy.
• Sulfate- and paraben-free base minimizes additional stripping.

Will this improve the look and feel of damaged or chemically treated hair?

Yes — regular use helps restore surface moisture and manageability so hair looks shinier and feels softer. While no shampoo can reverse all damage, this blend aims to visibly reduce dryness, frizz, and rough texture for a healthier appearance.

• Hydrating oils add softness and light-reflecting shine.
• Gentle cleansing preserves natural oils and color longevity.
• Restorative botanicals help reduce split-end appearance.

How should I use it in my routine for best results?

Apply to wet hair, lather gently, and rinse—repeat if your hair is buildup-prone. Follow with a conditioner or treatment especially on mid-lengths and ends; use heat protection before styling to minimize tool-related stress.

• Use 2–3 times weekly for colored or delicate hair; daily if needed for oily scalps.
• Pair with a hydrating conditioner to seal cuticles after shampooing.
• Finish with leave-in protection before heat styling or extensions adjustments.

Is this shampoo safe for sensitive scalps and ethical shoppers?

The formulation is designed to be hypoallergenic and excludes many aggressive chemicals, making it generally suitable for sensitive scalps. It is vegan and cruelty-free, aligning with ethical and environmentally conscious preferences.

• Free from sulfates, parabens, and common irritants.
• Hypoallergenic formulation for reduced irritation risk.
• Vegan and cruelty-free ingredients and testing practices.

Who is this for: PURA D'OR Restore & Renew Shampoo is aimed at people who color their hair, wear extensions, or frequently use heat tools and want a gentler, restorative daily cleanser. It suits those seeking a plant-forward, ethically made formula that prioritizes moisture, manageability, and surface protection without heavy silicones or harsh detergents. If your hair needs softer texture, improved shine, and a protective cleansing step in a mindful beauty routine, this product fits well into a preventative and restorative regimen.

Ingredients

Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice*, Water, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Glutamate, Sodium (C14-16) Olefin Sulfonate, Sodium Chloride, Sodium Sulfate, Polyquaternium-80, Polyquaternium-73, Seaberry Seed Oil, Caryodendron Orinocense (Cacay) Seed Oil, Glycerin, Glycine Soja (Soybean) Seed Extract, Elaeis Guineensis (Palm) Fruit Extract, Pelargonium Graveolens (Geranium) Oil*, Lavandula Angustifolia (Lavender) Flower Extract*, Citrus Aurantifolia (Lime) Oil*, Cedarwood Oil*, Crambe Abyssinica Seed Oil, Caprylic/Capric Triglyceride, Linoleic Acid, Glycine Soja (Soybean) Sterols, Phospholipids, Oryza Sativa (Rice) Bran Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Extract, Tocopherol, Potassium Sorbate, Sodium Benzoate, Citric Acid. *Certified Organic Ingredient