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PURA D'OR
PURA D'OR Purple Shampoo & Conditioner Duo 16 oz — ColorHarmony Toning, Sulfate-Free Keratin
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Why customers choose Auvira Beauty
Built for people who color or lighten their hair, this 16 oz duo blends purple pigments with botanical actives to refresh cool tones while delivering moisture. The sulfate-free formula uses argan oil, keratin, bamboo fiber, and biotin-supporting ingredients to help detangle, soften, and clarify without stripping dye. Manufactured in Southern California, the set aims to balance tone and resilience for hair that needs frequent coloring or brightening.
How does this set reduce brassiness without fading my color?
The purple shampoo deposits violet pigments that counteract yellow and orange hues, while the conditioner helps seal and protect the color. Both products avoid harsh sulfates and incorporate hydrating botanicals so toning occurs with minimal color loss.
- Pigmented shampoo neutralizes warm undertones during cleansing.
- Conditioner replenishes moisture to preserve vibrancy.
- Sulfate-free base reduces the chance of accelerated fading.
- Routine use keeps cool tones consistent between salon visits.
Will this help dry, brittle strands from bleaching?
The formula is designed to restore moisture and strengthen hair compromised by chemical processing. Keratin and argan oil work alongside conditioning agents to improve manageability and reduce the appearance of rough, porous ends.
- Keratin supports structural strength and smoother cuticles.
- Argan oil nourishes and adds suppleness to dry hair fibers.
- Biotin-rich ingredients encourage healthier-feeling strands.
- Hydrating components reduce breakage from brittleness.
How often should I use the purple shampoo and conditioner?
Frequency depends on your hair’s porosity and desired tone; many users apply the purple shampoo 1–3 times weekly to correct brassiness and follow with the conditioner each wash to maintain softness. For lighter or more porous hair, start with shorter contact time and increase as needed to avoid over-toning.
- Light toning: once per week for maintenance.
- Moderate brass: 2–3 uses weekly until desired tone.
- Always condition after toning to restore moisture balance.
- Adjust exposure time based on results and hair sensitivity.
What are the key ingredients and what do they do?
The set combines pigment with botanicals and protein to tone, hydrate, and protect. Ingredients like argan oil, bamboo fiber, keratin, and biotin-derived nutrients each address different needs of color-treated hair from shine to resilience.
- Argan oil: softens and imparts glossy finish without heaviness.
- Bamboo fiber: helps clarify and protect against environmental buildup.
- Keratin: replenishes proteins that support strength and smoothness.
- Biotin-supporting nutrients: contribute to fuller, thicker-looking hair.
Who this set is for: PURA D'OR ColorHarmony is aimed at anyone with bleached, highlighted, silver, or otherwise lightened hair seeking to neutralize warmth and add moisture. It is well suited for salon-goers, DIY colorists, and people with dry or fragile porosity who want a sulfate-free toning routine to maintain cooler tones and improve hair feel between color appointments.
Ingredients
Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice*, Sodium Hydroxide, Sodium Cocoyl Glutamate, Cocamidopropyl Hydroxysultaine, Polyquaternium-73, Tocopherol (Vitamin E), Ammonium Acryloyldimethyltaurate/VP Copolymer, Bambusa (Bamboo) Vulgaris*, Glycerin*, Colocasia (Taro) Esculenta*, Lavandula Angustifolia (Lavender) Flower Oil*, Argania Spinosa (Argan) Kernel Oil*, Citrus Grandis (Grapefruit) Seed Oil*, Salvia Sclarea (Clary) Oil*, Retinyl Palmitate (Vitamin A), Biotin, Hydrolyzed Keratin, Xylityl Sesquicaprylate, Citric Acid, Ext. Violet 2 (CI 60730). *Certified Organic Ingredient
FAQ
Q: Is PURA D'OR ColorHarmony safe for daily use?
A: Use the purple shampoo 1–3 times weekly depending on brassiness; the conditioner can be used each wash to maintain moisture. Daily shampooing is not required.
Q: Will this set work on natural gray hair?
A: Yes — the purple pigments help neutralize yellowing on gray or silver hair while the conditioner restores softness.
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