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PURA D'OR
PURA D'OR MD Anti-Hair Thinning Shampoo 16 oz — 0.5% Coal Tar & Ketoconazole, Sulfate-Free
High-performance beauty made for confident daily results
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Why customers choose Auvira Beauty
This concentrated 16 fl oz shampoo combines 0.5% coal tar with ketoconazole, biotin, and a proprietary herbal complex to address flaky, itchy scalps while reinforcing strands prone to breakage. The formula is free of sulfates and parabens, vegan and hypoallergenic, and produced in the U.S. in a renewable-energy facility. It’s designed as a multi-purpose wash that can act as shampoo, conditioner, and body wash, and it carries a pronounced coal tar scent.
How does this shampoo tackle dandruff and scalp itch?
The blend uses coal tar and ketoconazole to help reduce visible flaking and the sensations of dryness or irritation commonly associated with dandruff. These actives work alongside botanical extracts to help create a cleaner, less flaky scalp environment when used regularly as directed.
- 0.5% coal tar helps manage scalp flaking and scaling.
- Ketoconazole targets fungal contributors linked to dandruff symptoms.
- Herbal extracts soothe and refresh the scalp without harsh detergents.
- Paraben- and sulfate-free base reduces additional scalp drying.
Can this product help with thinning hair or breakage?
While not a cure for genetic hair loss, the shampoo includes biotin and a 19-herb complex aimed at strengthening strands and minimizing breakage that contributes to visible thinning. Regular use can improve the look and feel of hair by supporting moisture balance and reducing fragility at the shaft.
- Biotin supports healthier-feeling hair structure.
- Herbal key actives help reduce breakage from dryness and mechanical stress.
- Hydrating ingredients preserve elasticity to prevent split ends.
- Color-safe and gentle enough for frequent use due to no SLS.
What should I expect in terms of scent, texture, and performance?
The product has a strong, characteristic coal tar aroma that some users notice immediately; the texture is a creamy, concentrated wash that lathers without sulfates. It rinses clean while leaving hair manageable; because it’s a multifunctional 3-in-1 formula, results can vary depending on hair type and frequency of use.
- Pronounced coal tar scent — expect medicinal/earthy notes.
- Creamy consistency that produces gentle lather without SLS.
- Designed to hydrate from roots to tips for smoother feel.
- Rinses clean and is color-safe for chemically treated hair.
How often should I use it and with what precautions?
Use as needed to manage flaking and itching—many users start with several treatments per week, then adjust frequency. Because coal tar and ketoconazole have specific actions, follow label directions and avoid contact with eyes; discontinue use if irritation occurs.
- Begin with 2–3 uses weekly, then tailor frequency to results.
- Apply to scalp, massage in, leave briefly if needed, then rinse.
- Avoid eye contact and do not apply to broken skin.
- Store at room temperature; keep out of reach of children.
Who is this for: This shampoo suits adults seeking a targeted, non-sulfate option to reduce dandruff symptoms while improving hair resilience. It fits people wanting a vegan, cruelty-free product made in the U.S., those who don’t mind a strong coal tar scent, and anyone looking for a multipurpose cleansing option for scalp and body. It is not formulated as a prescription treatment for medical hair loss; consult a clinician for persistent or severe scalp conditions.
Ingredients
Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice*, Decyl Glucoside, Cocamidopropyl Hydroxysultaine, Polyquaternium-71, Cocamide Mipa, Disodium Laureth Sulfosuccinate, Polyquaternium-73, Disodium Lauryl Sulfosuccinate, Lactobacillus Ferment, Salix Alba (Willow) Bark Extract*, Melaleuca Alternifolia (Tea Tree) Leaf Oil*, Argania Spinosa (Argan) Kernel Oil*, Nigella Sativa (Black Cumin) Seed Oil*, Urtica Dioica (Nettle) Leaf Extract*, Grateloupia Elliptica (Red Korean Seaweed) Extract, Biotin, Serenoa Serrulata (Saw Palmetto) Fruit Extract*, Cedrus Atlantica (Cedarwood) Bark Oil*, Rosmarinus Officinalis (Rosemary) Leaf Oil*, Salvia Sclarea (Clary) Oil*, Polygonum Multiflorum (He Shou Wu) Root Extract*, Hibiscus Sabdariffa (Hibiscus) Flower Extract*, Prunus Africana (Pygeum) Bark Extract*, Cucurbita Pepo (Pumpkin) Seed Oil*, Camellia Sinensis (Green Tea) Leaf Extract*, 0.9% Ketoconazole, 0.5% Coal Tar Extract, Zinc, Soy Isoflavone**, Beta Sitosterol, Phyllanthus Emblica (Amla) Fruit Oil*, Citrus Limon (Lemon) Peel Oil*, Citrus Grandis (Grapefruit) Seed Extract*, Cymbopogon Flexuosus (Lemongrass) Oil*, Nicotinic Acid (Niacin)*, Tocopherol (Vitamin E)*, Sorbitan Oleate Decyglucoside Crosspolymer, Xylityl Sesquicaprylate, Citric Acid. *Certified Organic Ingredient **Non-GMO
FAQ
Q: Is this shampoo sulfate and paraben free?
A: Yes. PURA D'OR MD Anti-Hair Thinning Maximum Defense Shampoo is formulated without sulfates (SLS) and parabens.
Q: Will the coal tar scent be strong?
A: Yes. This formula has a pronounced coal tar aroma that most users notice during and after use.
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