PURA D'OR Biotin Hair Thickening Shampoo — Lavender Vanilla 16 oz, Color-Safe & Strengthening

PURA D'OR Hair Thinning Therapy Biotin Shampoo is a clinically tested, plant-forward shampoo designed to strengthen hair, reduce breakage, and improve the appearance of thickness while being safe for color-treated hair.

This shampoo combines biotin, niacin, argan oil and a blend of botanical extracts in a gentle, sulfate- and paraben-free base. Formulated as a multi-purpose 3-in-1 (shampoo, conditioner and body wash), it targets weak strands and scalp balance to support fuller-looking hair and smoother texture. The finished fragrance is a subtle lavender vanilla that leaves hair smelling fresh without overpowering.

How does this shampoo help hair look thicker and healthier?

The formula brings together vitamins and natural oils to improve strand resilience and reduce the visible signs of thinning. Regular use helps hair feel softer, display more shine, and resist breakage that makes hair appear sparse.

• Biotin and niacin support stronger, more elastic strands
• Argan oil adds moisture and shine to reduce frizz and split ends
• Antioxidant-rich botanicals help maintain a healthier scalp environment
• Color-safe surfactants cleanse without stripping dye or natural oils

Is it safe for colored or treated hair and everyday use?

Yes — the gentle formulation is designed for color-treated hair and daily routines. It avoids harsh sulfates and parabens that commonly strip color or dry the scalp, so you can use it as your regular wash without accelerating fading.

• No SLS sulfates or parabens to prevent unnecessary stripping
• Hypo-allergenic and vegan, suitable for frequent washing
• Cleanses while leaving natural moisture intact for treated hair

What key ingredients are included and what do they do?

The ingredient selection focuses on strengthening, scalp support and moisture. Each component plays a targeted role to address hair resilience, manageability and scalp condition without heavy chemicals.

• Biotin: supports strand strength and helps reduce breakage
• Niacin: encourages improved scalp circulation and nutrient delivery
• Argan oil: seals moisture for smoothness and shine
• Botanical extracts: provide antioxidant support and gentle purification

How should I use this product for best results?

Use as a daily or regular shampoo according to your hair type and needs. Work into a lather on wet hair, massage into the scalp and through lengths, then rinse; repeat if desired. Because it’s formulated as a 3-in-1, it can also act as a light conditioner or body wash in a pinch.

• Apply to wet hair, massage gently for 60–90 seconds, then rinse
• Follow with a targeted conditioner if you need extra detangling
• Use consistently for visible improvements in texture and manageability

Who is this for: PURA D'OR Hair Thinning Therapy Biotin Shampoo is aimed at people noticing weakened strands, increased breakage or reduced volume who want a plant-forward, clinically tested option. It suits men and women, those with color-treated or chemically processed hair, and anyone seeking a sulfate-free, vegan formula that doubles as a convenient 3-in-1 wash.

Ingredients

Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice*, Sodium Laurylglucosides, Hydroxypropyl Bis-hydroxyethyldimonium Chloride, Cocamidopropyl Hydroxysultaine, Sodium Cocoamphoacetate, Polyquaternium-73, Cocamide Mipa, Melaleuca Alternifolia (Tea Tree) Leaf Oil*, Argania Spinosa (Argan) Kernel Oil*, Biotin, Nigella Sativa (Black Cumin) Seed Oil*, Phyllanthus Emblica (Amla) Fruit Oil*, Urtica Dioica (Nettle) Leaf Extract*, Serenoa Serrulata (Saw Palmetto) Fruit Extract*, Cedrus Atlantica (Cedarwood) Bark Oil*, Rosmarinus Officinalis (Rosemary) Leaf Oil*, Salvia Sclarea (Clary) Oil*, Polygonum Multiflorum (He Shou Wu) Root Extract*, Citrus Limon (Lemon) Peel Oil*, Hibiscus Sabdariffa (Hibiscus) Flower Extract*, Lavandula Angustifolia (Lavender) Oil*, Vanilla Planifolia (Vanilla) Fruit Extract*, Nicotinic Acid (Niacin)*, Zinc Gluconate, Tocopherol (Vitamin E)*, Soy Isoflavone**, Beta-sitosterol, Camellia Sinensis (Green Tea) Leaf Extract*, Caprylhydroxamic Acid, Caprylyl Glycol, Glycerin*, Citric Acid. *Certified Organic Ingredient **Non-GMO