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PURA D'OR
PURA D'OR Biotin Anti-Thinning Shampoo & Conditioner — Original Gold Label 8oz x2, Sulfate-Free
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Why customers choose Auvira Beauty
PURA D'OR Original Gold Label Anti-Thinning Biotin Shampoo and Conditioner is a botanical-based hair-thickening duo formulated to gently cleanse, moisturize, and help visibly reduce the appearance of thinning while improving hair strength and shine.
This two-piece set combines a low-lather biotin shampoo with a deep-moisturizing biotin conditioner, each enriched with a proprietary blend of 17 active botanical ingredients. Designed for men and women, the formula uses an aloe vera base and natural preservatives, avoiding sulfates and parabens. Made in Southern California in a renewable-energy facility, the set is cruelty-free and intended for regular use to support healthier-looking hair and reduced breakage.
How does this shampoo and conditioner help with thinning hair?
The set targets hair fragility and the visual signs of thinning by delivering strengthening botanicals and hydrating lipids to hair and scalp. Regular use helps reduce breakage so strands look fuller and have more body. The conditioning formula restores moisture lost from styling and chemical services.
- Biotin to support thicker-looking hair structure
- Saw palmetto, nettle, and pumpkin seed to address factors that contribute to weaker strands
- Argan and black cumin seed oils for shine and improved texture
- Aloe vera base and natural preservatives for gentler scalp care
What makes the Original Gold Label different from other anti-thinning options?
Instead of relying on harsh sulfates or synthetic thickeners, this set uses a botanical-first formulation and an aloe vera base to combine cleansing and conditioning with a mild profile. The concentrated list of 17 key actives creates a multi-target approach that addresses moisture, strength, and scalp cleanliness. Packaging and production emphasize sustainability and cruelty-free standards.
- Proprietary blend of 17 botanical ingredients
- No sulfates, parabens, or harsh detergents
- Clinically tested formulations for appearance of thinning (individual results vary)
- Produced in a renewable-energy facility in Southern California
How should I use the shampoo and conditioner for best results?
Use the biotin shampoo to gently cleanse the scalp and hair, focusing on areas that feel thin or fragile; follow with the conditioner to detangle and replenish moisture. For many users, daily or every-other-day use fits most routines—adjust frequency based on scalp sensitivity and styling habits. Consistent use over weeks gives the best chance to notice improved manageability and reduced breakage.
- Wet hair thoroughly and apply shampoo, massaging into scalp before rinsing
- Apply conditioner from mid-lengths to ends, leave 1–3 minutes, then rinse
- Use regularly; combine with gentle styling and reduced heat for better outcomes
- Safe for color-treated hair and suitable for sensitive scalps
What ingredients are featured and why should I care?
The formula highlights biotin plus a curated mix of botanicals chosen for strengthening, soothing, and hydrating properties. Argan oil and aloe vera provide moisture and shine, while extracts like rosemary, nettle, and saw palmetto are included for their historical use in haircare. Natural preservatives keep the system stable without aggressive chemicals.
- Biotin: supports fuller-looking hair structure
- Argan oil & aloe vera: hydrate and smooth strands
- Saw palmetto, pumpkin seed, nettle: botanical support for hair resilience
- Natural tea tree and rosemary oils: scalp-refreshing benefits
Who is this for: This Original Gold Label set is aimed at men and women seeking a plant-forward, gentle haircare routine that focuses on reducing breakage and improving the appearance of thinning. It's a practical daily option for those with dry, color-treated, or fragile hair who want a sulfate- and paraben-free regimen made with sustainably produced ingredients.
Ingredients
SHAMPOO: Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice*, Decyl Glucoside, Cocamidopropyl Hydroxysultaine, Polyquaternium-71, Cocamide Mipa, Disodium Laureth Sulfosuccinate, Polyquaternium-73, Disodium Lauryl Sulfosuccinate, Lactobacillus Ferment, Salix Alba (Willow) Bark Extract*, Melaleuca Alternifolia (Tea Tree) Leaf Oil*, Argania Spinosa (Argan) Kernel Oil*, Nigella Sativa (Black Cumin) Seed Oil*, Urtica Dioica (Nettle) Leaf Extract*, Grateloupia Elliptica (Red Korean Seaweed) Extract, Biotin, Serenoa Serrulata (Saw Palmetto) Fruit Extract*, Cedrus Atlantica (Cedarwood) Bark Oil*, Rosmarinus Officinalis (Rosemary) Leaf Oil*, Salvia Sclarea (Clary) Oil*, Polygonum Multiflorum (He Shou Wu) Root Extract*, Hibiscus Sabdariffa (Hibiscus) Flower Extract*, Prunus Africana (Pygeum) Bark Extract*, Cucurbita Pepo (Pumpkin) Seed Oil*, Camellia Sinensis (Green Tea) Leaf Extract*, Zinc, Soy Isoflavones**, Beta-Sitosterol, Phyllanthus Emblica (Amla) Fruit Oil*, Citrus Limon (Lemon) Peel Oil*, Citrus Grandis (Grapefruit) Seed Extract*, Cymbopogon Flexuosus (Lemongrass) Oil*, Nicotinic Acid (Niacin)*, Tocopherol (Vitamin E)*, Sorbitan Oleate Decylglucoside Crosspolymer, Xylityl Sesquicaprylate, Citric Acid. CONDITIONER: Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice*, Behentrimonium Chloride, Ethylhexyl Olivate, Squalane*, Cetearyl Alcohol, Pyrus Malus (Apple) Fruit Extract*, Glycerin*, Stearamidopropyl Dimethylamine, Stearyl Alcohol, Argania Spinosa (Argan) Kernel Oil*, Helianthus Annuus (Sunflower) Extract*, Tocopherol (Vitamin E)*, Biotin, Lactobacillus Ferment, 1,3-Propanediol, Cucurbita Pepo (Pumpkin) Seed Extract*, Lonicera Caprifolium (Honeysuckle) Flower Extract*, Lonicera Japonica (Honeysuckle) Flower Extract*, Hydroxyethylcellulose, Oryza Sativa (Rice) Bran Extract,* Rosmarinus Officinalis (Rosemary) Leaf Oil*, Cucumis Sativus (Cucumber) Extract*, Persea Gratissima (Avocado) Fruit Extract*. *Certified Organic Ingredient **Non-GMO
FAQ
Q: Is PURA D'OR Gold Label safe for color-treated hair?
A: Yes. The formula is free of sulfates and parabens and is formulated to be safe for color-treated hair.
Q: How often should I use the anti-thinning shampoo and conditioner?
A: Use daily or every other day depending on your scalp and styling routine; consistency over weeks helps show improvements.
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