PURA D'OR Advanced Therapy Shampoo — 16 fl oz Biotin & Argan Oil, Reduces Thinning, Sulfate-Free Volume Boost

PURA D'OR Advanced Therapy Shampoo is a concentrated, multi-benefit cleansing formula designed to reduce visible hair thinning and add body while soothing the scalp. This shampoo combines a targeted blend of 17 active botanicals and supportive ingredients at 1.5x concentration to help strengthen strands, clarify the scalp, and improve hair texture. Formulated without sulfates or parabens and infused with argan oil, biotin, aloe vera and seaweed extracts, it works as a 3-in-1 shampoo, conditioner and body wash suitable for treated or sensitive scalps. The product is cruelty-free and produced in a Southern California facility powered by renewable energy.

How does this shampoo address thinning and increase volume?

The formula aims to reduce factors that contribute to hair fragility and visible thinning by delivering concentrated botanicals that support follicle health and strand strength. Regular use can make hair appear fuller by improving texture, reducing breakage, and adding lift at the roots.

• 17 targeted active ingredients including saw palmetto, nettle and He Shou Wu
• Biotin and argan oil to strengthen and add sheen
• Gentle cleansing that preserves natural oils to prevent brittle hair
• Light, invigorating forest scent that adds a fresh finish

Will it soothe a dry, itchy, or flaky scalp?

This shampoo includes zinc pyrithione and soothing botanicals to help cleanse scalp buildup and address conditions that commonly cause flaking and itch. Its gentle base makes it suitable for sensitive scalps while offering antibacterial and balancing benefits.

• Zinc pyrithione helps control flake-causing microbes
• Aloe vera and argan oil provide calming hydration
• Cleanses without harsh sulfates to avoid over-drying
• Supports scalp health to reduce itching and discomfort

How should I use it for best results and compatibility with treatments?

Use as a daily or regular cleansing step depending on hair type and needs; massage into wet hair and scalp, rinse, and repeat if desired. It functions as a 3-in-1, so it can substitute for conditioner or body wash in a streamlined routine, but heavier conditioners or topical treatments can still be layered as needed.

• Massage into scalp for 60–90 seconds before rinsing for deeper cleansing
• Suitable for color-treated and chemically processed hair
• Works well in rotation with your favorite conditioner or leave-in treatments
• Pair with complementary PURA D'OR products for a full regimen

What are the key ingredients and why are they included?

The shampoo blends botanical extracts with supportive vitamins and oils to address both hair strand integrity and scalp condition. Ingredients are selected to add strength, moisture, and shine while helping minimize the effects of environmental stressors and daily styling.

• Argan oil for softness, sheen and manageable hair
• Biotin to support thicker-feeling hair texture
• Red Korean seaweed, nettle and He Shou Wu for botanical support
• Zinc pyrithione to target flaking and scalp discomfort

Who is this for? This formula is intended for men and women seeking fuller-looking hair, improved scalp comfort, and a gentler daily cleanser without sulfates or parabens. It suits people with sensitive or treated hair who want a concentrated botanical option that doubles as shampoo, conditioner and body wash. Ideal for anyone wanting to add volume, reduce breakage, and maintain scalp balance while using cruelty-free, sustainably made products.

Ingredients

DECOLORIZED ALOE BARBADENSIS (ALOE VERA) LEAF JUICE*, DECYL GLUCOSIDE, COCAMIDOPROPYL HYDROXYSULTAINE, COCAMIDOPROPYL BETAINE, POLYQUATERNIUM-71, COCAMIDE MIPA, DISODIUM LAURETH SULFOSUCCINATE, POLYQUATERNIUM-80, DISODIUM LAURYL SULFOSUCCINATE, LACTOBACILLUS FERMENT, SALIX ALBA (WILLOW) BARK EXTRACT, MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL*, ARGANIA SPINOSA (ARGAN) KERNEL OIL*, NIGELLA SATIVA (BLACK CUMIN) SEED OIL*, URTICA DIOICA (NETTLE) LEAF EXTRACT, GRATELOUPIA ELLIPTICA (RED KOREAN SEAWEED) EXTRACT, BIOTIN, SERENOA SERRULATA (SAW PALMETTO) FRUIT EXTRACT, CEDRUS ATLANTICA (CEDARWOOD) BARK OIL*, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL*, SALVIA SCLAREA (CLARY) OIL, POLYGONUM MULTIFLORUM (HE SHOU WU) ROOT EXTRACT, HIBISCUS SABDARIFFA (HIBISCUS) FLOWER EXTRACT, PRUNUS AFRICANA (PYGEUM) BARK EXTRACT, CUCURBITA PEPO (PUMPKIN) SEED OIL, CAMELLIA SINENSIS (GREEN TEA) LEAF EXTRACT, ZINC PYRITHIONE, SOY ISOFLAVONES, BETA-SITOSTEROL, PHYLLANTHUS EMBLICA (AMLA) FRUIT OIL, CITRUS LIMON (LEMON) PEEL OIL*, CITRUS GRANDIS (GRAPEFRUIT) SEED EXTRACT, CYMBOPOGON FLEXUOSUS (LEMONGRASS) OIL, NIACIN, TOCOPHEROL (VITAMIN E), SORBITAN OLEATE DECYLGLUCOSIDE CROSSPOLYMER, XYLITYL SESQUICAPRYLATE, CITRIC ACID. *CERTIFIED ORGANIC INGREDIENTS

FAQ

Q: Is PURA D'OR Advanced Therapy Shampoo safe for color-treated hair?

A: Yes. The sulfate- and paraben-free formula is designed to be gentle on color-treated hair while helping maintain moisture and shine.

Q: How often should I use this shampoo to see results?

A: Use it regularly—daily or several times weekly depending on hair type; consistent use over weeks produces the best visible texture and scalp improvements.