PÜR MINERALS Fully Charged Mascara — Black Travel Size, Volumizing & Lengthening with Magnetic Lift

Fully Charged Mascara by PÜR MINERALS is a travel-size, magnetically-inspired mascara that lifts, thickens, and lengthens lashes while conditioning them for a soft, clump-free finish. PÜR MINERALS Fully Charged combines a unique polymer matrix with lash-nourishing ingredients to coat and define each lash instantly. The positively charged formula attracts negatively charged lashes to create an elastic veil around individual hairs, giving visible lift, separation, and buildable volume without flaking or heavy residue. Designed for everyday wear and quick touch-ups on the go, this travel-size tube delivers dramatic-looking lashes while remaining cruelty-free, vegan, and free of parabens and gluten.

How does the magnetic polymer matrix improve lash appearance?

The mascara’s polymer matrix is formulated to interact with the natural charge of lashes so the product wraps evenly, creating a lifted and defined look from root to tip. That elastic-like coating helps lashes look fuller and more separated without sticking them together.

• Creates a positively charged veil that adheres uniformly to each lash
• Instantly lifts and separates for visible length and volume
• Buildable texture allows one to multiple coats without clumping

Which conditioning ingredients are included and what do they do?

Fully Charged is enriched with a blend of biotin, peptides, carnauba wax, and vitamin B5 to help keep lashes conditioned and flexible. These components support the appearance of healthier lashes by adding softness and reducing the look of brittleness.

• Biotin and peptides support stronger-looking lashes
• Carnauba wax provides gentle structure for separation and hold
• Vitamin B5 adds hydration and a smooth finish to lashes

How should I apply this mascara for best results?

Start at the base of your lashes and wiggle the wand gently outward to coat sides and tips for even coverage. Use short, controlled strokes to build volume and avoid pumping the wand in the tube to keep the formula fresh and avoid drying out the product.

• Begin at the lash root and sweep outward for lift
• Wiggle slightly to capture inner and outer hairs
• Layer 1–2 coats for natural volume, more for dramatic effect

Will this mascara smudge, flake, or clump during the day?

Formulated for long-lasting wear, Fully Charged resists flaking and smudging while maintaining curl and separation. The lightweight, elastic finish minimizes clumping so lashes stay defined from morning to evening under normal conditions.

• Non-flaking, smooth finish for all-day wear
• Lightweight veil that keeps lashes flexible and separated
• Maintains lift and curl without heavy buildup

Who is this for: PÜR MINERALS Fully Charged Mascara is ideal for anyone who wants a travel-friendly mascara that visibly lifts, thickens, and lengthens lashes while delivering conditioning benefits. It’s suited to those seeking a cruelty-free, vegan, and clean beauty option that performs for daily wear and special looks—whether you prefer a natural enhancement or a more dramatic finish.

• Travel-size tube fits in purses and cosmetics bags
• Suitable for sensitive skin types, formulated without parabens and gluten
• Cruelty-free and vegan to align with clean beauty values

Ingredients

Aqua, Cera Alba (Beeswax), Cyclopentasiloxane, Copernicia Cerifera (Carnauba) Wax, Alcohol Denat., Palmitic Acid, Nylon-12, VP/Eicosene Copolymer, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Glycerin, Polybutene, Biotinoyl Tripeptide-1, Panthenol, Ascorbyl Palmitate, Polyquaternium-10, Polyvinyl Alcohol, VP/VA Copolymer, Aminomethyl Propanediol, Ethylhexylglycerin, Propylene Glycol, Phenoxyethanol, Iron Oxides (CI 77499)

FAQ

Q: Is Fully Charged Mascara waterproof?

A: This formula is designed to be long-wearing and smudge-resistant but is not marketed as waterproof.

Q: Can I build multiple coats without clumping?

A: Yes—apply short, controlled strokes to build volume; the formula is designed to layer without heavy clumping.