Public Goods Natural Gentle Shampoo — 12 fl oz, Sulfate & Paraben Free, Vegan Daily Cleanser

Public Goods Natural Gentle Shampoo is a plant-powered, sulfate- and paraben-free cleanser that removes buildup while preserving hair's natural moisture for all hair types.

Formulated with organic essential oils and no harsh detergents, this Canadian-made shampoo focuses on simple, effective ingredients to cleanse and nourish hair without synthetic fragrances, formaldehyde derivatives, or animal testing. The lightweight formula lathers comfortably, rinses clean, and pairs well with the matching conditioner to leave hair manageable and subtly scented.

How does this shampoo clean without sulfates?

The formula uses milder surfactants and organic essential oils to lift dirt and excess oil without stripping natural lipids. That means you get a gentle foam and an effective rinse while protecting hair texture and color-treated strands.

• Mild cleansing agents that produce a soft lather
• Organic essential oils that help dissolve product buildup
• Formulated to avoid over-drying or brittle ends

Will it work for different hair textures and concerns?

Yes—this shampoo is designed for a broad range of hair types, from fine and straight to curly and coarse. Its balanced formula cleans without adding heavy silicones or oils, making it suitable for daily use or as part of a rotation with targeted treatments.

• Light enough for fine hair, gentle enough for curls
• Safe for color-treated and chemically processed hair
• Supports scalp comfort by avoiding harsh irritants

What kind of scent and finish should I expect?

The scent profile leans natural and fresh from organic essential oils rather than synthetic perfume. When paired with the matching conditioner, you’ll notice fruit and herb top notes that leave hair smelling clean and subtle, not overpowering.

• Natural citrus and herbal fragrances from essential oils
• Leaves hair feeling soft, not weighed down
• Complements the conditioner’s grapefruit-mandarin-herb harmony

How sustainable and ethical is this product?

Public Goods emphasizes responsible sourcing and packaging: the shampoo is vegan, cruelty-free, and bottled in 100% post-consumer recycled plastic. It’s produced without parabens, synthetic fragrances, and other common harmful additives.

• Vegan and cruelty-free formulation
• Packaged in recycled post-consumer plastic
• Made in Canada with a focus on simpler ingredient lists

Who is this for: This shampoo is a good match for shoppers seeking a straightforward, planet-conscious cleanser that performs across hair types—ideal for anyone who wants a milder daily shampoo, those with sensitive scalps, and consumers who prefer vegan and eco-aware personal care options. For best results, follow with the Public Goods conditioner to enhance moisture, manageability, and the finished scent.

Ingredients

Essential Oils, No Sulfates, No Parabens, No Synthetic Fragrances