Pravana

Pravana The Perfect Blonde Purple Toning Masque — 5 fl oz | Neutralizes Brass, Add Strength & Shine

High-performance beauty made for confident daily results

$84.76

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Why customers choose Auvira Beauty

Pravana The Perfect Blonde Purple Toning Masque is a color-safe, purple-toned conditioning treatment designed to neutralize yellow and brassy hues in lightened or color-treated hair while improving strength and shine.

This rich treatment mask blends violet pigments with a soy protein–based amino mix to target unwanted warm tones and replenish moisture in bleached, highlighted, or naturally light hair. It works as a salon-grade step between services to refresh cool tones, enhance manageability, and leave hair feeling elastic and conditioned without stripping color.

How quickly will I see reduced brassiness?

Visible toning can appear after one application, although results depend on your starting shade and porosity. Use as directed for the recommended processing time to allow the violet pigments to counteract yellow undertones effectively.

  • Visible neutralizing after a single treatment for many users
  • Best results on porous, lightened, or highlighted hair
  • Repeat every few washes or as color fades
  • Shorter application time for subtle toning; longer for stronger neutralization

Will this damage or dry out my color-treated hair?

The formula is color-safe and enriched with soy-derived proteins to condition rather than strip. It acts as a mask, delivering moisture and amino acids to help restore elasticity while depositing violet pigments gently.

  • Protein blend supports weakened bonds from lightening
  • Rich, creamy texture minimizes friction while detangling
  • Designed for color-treated hair — not a clarifying or sulfated treatment
  • Follow with a lightweight conditioner if extra moisture is needed

How do I use this masque for best results?

After shampooing, apply evenly to damp hair, concentrating on mid-lengths to ends and any brass-prone areas. Leave on according to desired toning intensity, then rinse thoroughly; adjust timing based on hair porosity and previous lightening level.

  • Apply to freshly washed, towel-dried hair
  • Process 3–10 minutes for subtle to stronger toning (test strand first)
  • Rinse until water runs clear; style as usual
  • Use weekly or as needed between salon visits

What additional benefits does the masque provide?

Beyond color correction, the masque supplies conditioning amino acids that support strength and surface shine. It improves manageability, reduces frizz, and helps hair feel more elastic after lightening or frequent color work.

  • Leaves hair smoother and easier to comb
  • Enhances reflective shine on blonde tones
  • Helps improve elasticity and reduce breakage risk
  • Acts as an at-home maintenance step between professional color services

Who is this for: Stylists and at-home users seeking a dedicated purple toning mask for blondes, highlighted or lightened hair who want to neutralize brassiness while improving condition and shine. Ideal for anyone wanting a color-safe treatment that deposits violet pigment and restores moisture and strength without altering salon color results.

Ingredients

Aqua (Water, Eau), Cetearyl Alcohol, Glycerin, Behenamidopropyl Dimethylamine, Distearoylethyl Hydroxyethylmonium Methosulfate, Isopropyl Myristate, Behentrimonium Chloride, Lactic Acid, Parfum (Fragrance), Amodimethicone, Butyrospermum Parkii (Shea) Butter, Isopropyl Alcohol, Sodium Benzoate, Sodium Gluconate, Triolein, Ceteareth-20, Trideceth-10, Hydrolyzed Soy Protein, Phenoxyethanol, HC Blue No.16, Acetic Acid, Sodium Hydroxide,Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Hexyl Cinnamal, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, CI 60730 (Ext. Violet 2), CI 42520 (Basic Violet 2).

FAQ

Q: Can I leave the masque on overnight?

A: Overnight use is not recommended; follow the product timing instructions and test a strand first to avoid over-toning.

Q: How often should I use this on bleached hair?

A: Start with once a week and adjust frequency based on how fast your color shifts and your hair's porosity.