Pravana Purple Toning Shampoo for Blonde & Silver Hair — 10 fl oz, Neutralizes Brassiness & Adds Shine

Pravana The Perfect Blonde Purple Toning Shampoo is a color-safe, purple-toned cleanser designed to neutralize brassy yellow tones while adding immediate shine and gentle conditioning to color-treated hair.

Whether you have natural blonde, highlighted, or silver hair, this toning shampoo uses a violet pigment to counteract warm undertones and refresh your color between salon visits. The formula is built with soy protein and a pant-based amino acid blend to help hair feel conditioned after washing, and it avoids SLS/SLES, parabens, mineral oil, phthalates, microplastics, and gluten. Packaged in a bottle made from 100% recycled plastic, the product is vegan and crafted for routine color maintenance without stripping color.

How does this purple shampoo reduce brassiness?

Violet pigments sit opposite yellow on the color wheel, so they neutralize unwanted warm hues on blonde and silver hair. The toning occurs during a gentle wash — not a bleach — and can be used as part of your regular shampoo routine or as a quick corrective step.

• Contains violet toning pigments that cancel yellow and orange reflections.
• Works during lathering to deposit temporary cool tones, visible after rinsing.
• Suitable for multiple hair types and color-treated hair when used as directed.

Will it dry out or damage my hair?

This shampoo is formulated to be gentle and conditioning rather than harshly stripping. Soy protein and a blend of amino acids help maintain softness and manageability, so hair feels less brittle after use compared with stronger clarifying products.

• Vegan, free from SLS/SLES and parabens to reduce aggressive cleansing.
• Includes conditioning ingredients to leave hair feeling smooth after one wash.
• Safe for color-treated hair when used according to frequency recommendations.

How often should I use Pravana The Perfect Blonde Purple Toning Shampoo?

Frequency depends on your hair color, porosity, and desired coolness. For most users, alternating with a regular gentle shampoo or using it once or twice weekly provides control over brassiness without over-toning.

• Use 1–2 times per week for maintenance on light blonde or highlighted hair.
• Reduce frequency for porous or heavily processed hair to avoid build-up of violet deposit.
• Adjust use based on visible brassiness and how your hair responds.

What results can I expect after using this toning shampoo?

Visible reduction of yellow and brassy tones often appears after the first wash, along with enhanced shine and a conditioned feel. Results are temporary and repeat with continued use; for permanent color shifts consult a colorist.

• Noticeably cooler, crisper blonde or silver tones after rinsing.
• Improved surface shine thanks to Chromasilk-enhancing ingredients.
• Hair feels smoother due to soy protein and amino acid conditioning.

Who is this for: Pravana The Perfect Blonde Purple Toning Shampoo is aimed at people with blonde, highlighted, balayage, gray, or silver hair who want an easy, at-home way to manage brassiness and boost shine. It’s also a good fit for anyone seeking a vegan, sulfate- and paraben-free option that conditions while it tones. If you have very dark hair or are looking for permanent color change, consult a professional colorist instead of relying on toning shampoo alone.

Ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Decyl Glucoside, Cocamidopropyl Betaine, Dimethyl Lauramide/Myristamide, Phenoxyethanol, Citric Acid, Sodium Benzoate, Parfum (Fragrance), Polyquaternium-10, Glycol Distearate, Laureth-4, Sodium Gluconate, Triolein, Sodium Hydroxide, Coconut Acid, Sodium Chloride, Cocamidopropyl Dimethylamine, Hydrolyzed Soy Protein, Sodium Glycolate, Lactic Acid, Benzoic Acid, Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Hexyl Cinnamal, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, CI 60730 (Ext. Violet 2), CI 17200 (Red 33).