Pravana Purple Toning Shampoo for Blonde Hair, 33 fl oz — Neutralizes Brass & Adds Shine

Pravana's The Perfect Blonde Purple Toning Shampoo is designed for color-treated, highlighted, or naturally light hair that needs quick brassiness control without harsh detergents. The sulfate- and paraben-free formula uses chromasilk-enhancing ingredients and a soy protein blend to tone, condition, and boost shine after just one use, and it's packaged in a bottle made from 100% recycled plastic.

How quickly will I see toning and shine results?

Most users notice reduced brassiness and a brighter tone after the first wash, with progressive improvement across regular use. The purple pigments target yellow/orange undertones, while conditioning amino acids smooth the hair surface for instant reflected light.

• Visible neutralizing of yellow/brassy tones after one application
• Formulated to enhance shine with Chromasilk-friendly ingredients
• Conditioning soy protein helps hair feel smoother and more manageable

Is this shampoo safe for color-treated hair and sensitive scalps?

Yes — this shampoo is formulated for color-treated hair and omits SLS/SLES, parabens, mineral oil, phthalates, microplastics, and gluten. The gentle cleansing base preserves color while the purple pigment deposits just enough tone to neutralize unwanted warmth without stripping dyes.

• Free of sulfates and parabens for gentler color retention
• Vegan formula that avoids common irritants and fillers
• Safe for regular use on highlights, balayage, and all blonde shades

How often should I use this purple toning shampoo?

Use frequency depends on your hair's porosity, blonde level, and how quickly brass develops. For many people, 1–2 times per week maintains tone; those with more stubborn brass may use it more often but can reduce frequency once desired tone is achieved.

• Start with once per week, increase to twice if needed
• Rinse thoroughly to avoid over-depositing purple pigments
• Follow with a color-safe conditioner to lock in moisture and tone

What key ingredients help condition and protect hair?

The formula includes soy protein and a pant-based blend of amino acids to condition strands and improve manageability. These components work with the purple toning pigments to leave hair feeling softer and looking glossier without heavy buildup.

• Soy protein for smoothing and improved texture
• Amino acid blend that helps strengthen and detangle
• Chromasilk-enhancing actives to boost reflective shine

Who is this for: Pravana The Perfect Blonde Purple Toning Shampoo is ideal for people with color-treated blondes, highlights, balayage, or naturally light hair who want a gentle, effective toning wash. It also suits anyone seeking a vegan, sulfate- and paraben-free option that adds shine and conditions without stripping color, especially those who prefer larger 33 fl oz sizes for salon use or at-home economy.

Ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Decyl Glucoside, Cocamidopropyl Betaine, Dimethyl Lauramide/Myristamide, Phenoxyethanol, Citric Acid, Sodium Benzoate, Parfum (Fragrance), Polyquaternium-10, Glycol Distearate, Laureth-4, Sodium Gluconate, Triolein, Sodium Hydroxide, Coconut Acid, Sodium Chloride, Cocamidopropyl Dimethylamine, Hydrolyzed Soy Protein, Sodium Glycolate, Lactic Acid, Benzoic Acid, Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Hexyl Cinnamal, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, CI 60730 (Ext. Violet 2), CI 17200 (Red 33).