PHYTO Purple No-Yellow Shampoo for Gray, White & Blonde Hair — 8.45 fl oz, Sulfate-Free Tone-Neutralizing & Shine-Boosting

PHYTO Purple No-Yellow Shampoo is a violet-toned, sulfate-free cleanser that neutralizes brassy yellow and copper tones while hydrating gray, white, silver and bleached blonde hair.

This shampoo deposits violet pigments and plant-derived actives to refresh cool highlights and preserve luminous, soft hair between salon visits. Formulated in France, it combines color-correcting pigments with antioxidant Edelweiss extract and white mallow to protect fibers and boost shine. Clinical tests on light-colored hair show visible brightening, improved softness and enhanced radiance after repeated use.

How quickly will I see a reduction in yellow or brassy tones?

Violet pigments begin canceling warm yellow or orange reflections on first use, with progressively stronger toning visible after a few applications. Results depend on initial hair porosity and how long the shampoo is left in the hair.

• First wash: noticeable soft neutralization of yellow highlights.
• 2–4 uses: more uniform cool tones and clearer highlights.
• For stubborn brassiness: extend lather to 3–5 minutes or use weekly until desired balance.

Is this safe to use on color-treated or delicate gray hair?

The gentle botanical formula is designed to deposit tone without stripping color; it is suitable for color-treated, bleached and natural gray hair when used as directed. The sulfate-free base helps retain moisture and prevents over-drying, while antioxidant and conditioning extracts support fiber health.

• Daily-safe surfactants that cleanse without harsh stripping.
• Plant extracts (Edelweiss, white mallow) protect and enhance shine.
• Recommended frequency: 1–2 times weekly or as needed between color services.

How should I use it for best tone control and shine?

Apply to wet hair and massage to distribute the violet pigment evenly; rinse after 1–3 minutes for a subtle effect, or leave a little longer for stronger neutralization. Wear gloves to prevent staining on hands and follow with your preferred conditioner or mask to seal and smooth the cuticle.

• Use on towel-dried or fully wet hair for even coverage.
• Massage for 1–3 minutes; increase time for more intense toning.
• Rinse thoroughly and follow with a hydrating conditioner.

What practical differences will I notice in hair texture and finish?

Along with cooler undertones, hair appears softer, glossier and more luminous because the formula combines pigment with moisturizing and shine-enhancing botanicals. Users report improved manageability and highlights that look cleaner and more defined.

• Softness: smoothing agents reduce roughness and tangles.
• Shine: white mallow extract helps reflect light for brighter highlights.
• Protection: Edelweiss antioxidant defends against oxidative dulling.

Who is this for? PHYTO Purple No-Yellow Shampoo suits anyone with naturally gray, white, silver or salon-bleached blonde hair who wants to maintain cool-toned highlights and reduce brassy warmth at home. It is crafted for adult men and women who prefer plant-forward, sulfate-free care and need an easy in-shower toning step to extend the life and clarity of their light hair between professional services. If you seek a gentle weekly or biweekly pigment-depositing shampoo that leaves hair soft, shiny and visibly cooler, this product is tailored for that routine.

Ingredients

Aqua / water / eau. sodium lauroyl sarcosinate. cocamidopropyl betaine. cocamidopropyl hydroxysultaine. citric acid. parfum / fragrance. polyquaternium-22. coco-glucoside. glyceryl oleate. sodium benzoate. potassium sorbate. ci 60730 / ext. violet 2. glycerin. althaea officinalis root extract. leontopodium alpinum flower/leaf extract. tocopherol. hydrogenated vegetable glycerides citrate. 330c.