PHYTO Color Anti-Fade Shampoo for Color-Treated Hair, 8.45 fl oz — Sulfate-Free, Vegan Shine Protection

PHYTO Color Anti-Fade Shampoo is a gentle, plant-based cleanser formulated to keep color vibrant and hair luminous between salon visits.

This lightweight gel shampoo lifts away dirt and build-up while guarding dyed hair against premature fading. Formulated in France with a rice peptide complex plus hibiscus, tara tannins and sunflower sprout extracts, it helps reduce pigment loss and smooth hair cuticles to preserve shine. The formula is vegan and free from sulfates, parabens, silicones and gluten, making it suitable for daily use on color-treated hair types seeking softer, more radiant strands.

How does this shampoo help preserve salon color?

PHYTO Color Anti-Fade Shampoo slows the loss of dye molecules and protects hair from oxidative stress that dulls color over time. The rice peptide complex helps bind pigment inside the fiber while antioxidant plant tannins shield color from environmental factors.

• Rice peptide complex minimizes pigment bleeding for up to 12 shampoos (clinical study).
• Tara and sunflower extracts provide antioxidant protection against color oxidation.
• Hibiscus concentrate and white mallow extract enhance surface shine and softness.

Is the formula gentle enough for daily use and sensitive scalps?

Yes — the sulfate-free gel creates a delicate lather that cleanses without aggressive surfactants that strip color or natural oils. Because it avoids sulfates, silicones, parabens and gluten, it is designed to be mild for regular routines on chemically processed hair.

• Free from harsh sulfates that can fade dye and dry hair.
• Soft lathering texture cleanses effectively yet gently.
• Suitable for use on permanent, demi or highlighted hair.

What visible results can I expect after using this shampoo?

With regular use, hair appears more luminous, feels smoother and keeps color intensity longer than with conventional shampoos. In a small clinical study, color intensity and shine were maintained across multiple washes, while cuticle-smoothing botanicals contributed to a softer finish.

• Maintains color intensity and vibrancy through repeated shampoos.
• Improves surface smoothness for enhanced light reflection and shine.
• Leaves hair manageable and soft to the touch.

How should I use PHYTO Color Anti-Fade Shampoo for best results?

Apply to wet hair, working the gel into scalp and lengths to form a light foam, then rinse thoroughly. For a complete protective routine, pair with PHYTO Color Conditioner to reinforce hydration and color barrier between salon appointments.

• Use daily or as needed to remove product build-up and refresh color.
• Massage gently—no aggressive scrubbing—to preserve cuticle integrity.
• Follow with conditioner from the same color-care line for optimal results.

Who this product is for: PHYTO Color Anti-Fade Shampoo is intended for adults with color-treated hair—whether permanently dyed, semi-permanent, balayage or highlighted—who want a plant-forward, gentle shampoo that extends color life and enhances shine. It suits consumers seeking clean-label ingredients and a French botanical approach to color care without sulfates or silicones.

Ingredients

Aqua / water / eau. cocamidopropyl betaine. sodium lauroyl sarcosinate. cocamidopropyl hydroxysultaine. sodium cocoamphopropionate. glycerin. polyquaternium-22. coco-glucoside. glyceryl oleate. caprylyl glycol. parfum / fragrance. citric acid. chlorphenesin. panthenol. sodium benzoate. maltodextrin. tetrasodium glutamate diacetate. althaea officinalis root extract. hydrolyzed rice protein. caramel. phytic acid. oryza sativa (rice) extract. gluconolactone. caesalpinia spinosa fruit extract. helianthus annuus (sunflower) sprout extract. tocopherol. hydrogenated vegetable glycerides citrate. calcium gluconate. 1811a.