PHILIP KINGSLEY Elasticizer Pre-Shampoo Deep Conditioning Mask 5.07oz — Hydrating, Frizz-Reducing

PHILIP KINGSLEY Elasticizer is a pre-shampoo deep conditioning mask that instantly hydrates, strengthens and restores elasticity for smoother, shinier hair.

Designed as a salon-grade pre-wash treatment, Elasticizer has been trusted for decades to replenish moisture, reduce breakage and tame frizz across all hair textures. This concentrated formula works before you shampoo: apply, allow time for penetration, then rinse and continue with your usual cleanse and condition routine. Lightweight yet powerful, it targets weakened, dry or chemically treated strands to rebuild resilience and reveal softer, more manageable hair.

How should I use Elasticizer for best results?

Apply Elasticizer to damp hair section by section before you shampoo, concentrating on mid-lengths and ends where damage is most common. Leave it on for 10–20 minutes; covering with a shower cap or warm towel helps the treatment absorb by creating gentle heat, then rinse and follow with your regular shampoo and conditioner.

• Apply liberally in sections to damp hair.
• Leave 10–20 minutes; warm wrap enhances absorption.
• Rinse thoroughly, then shampoo and condition as usual.
• Use once or twice weekly for maintenance; increase frequency if hair is very damaged.

What benefits will I notice after using this pre-shampoo mask?

After treatment, hair typically feels more elastic, smoother and easier to detangle, with reduced frizz and improved shine. The formula is concentrated to deliver visible conditioning quickly, helping strands resist breakage and appear healthier without weighing hair down.

• Instant hydration and improved softness.
• Reduced frizz and easier manageability.
• Added shine and restored bounce.
• Strengthens strands to minimize breakage.

Can Elasticizer be used on all hair types and colored hair?

Yes—Elasticizer is formulated to suit a wide range of textures from fine to coarse and works safely on color-treated or chemically processed hair. Because it’s applied before shampooing, it conditions and reinforces without leaving heavy residue, so even finer hair can benefit when used sparingly.

• Appropriate for fine, medium and coarse hair types.
• Safe for color-treated and chemically processed hair.
• Adjust quantity and timing depending on hair porosity.
• Use more frequently on very dry or damaged hair.

What makes PHILIP KINGSLEY’s Elasticizer different from regular conditioners?

Elasticizer is a concentrated pre-shampoo mask formulated to penetrate the hair shaft and rebuild elasticity, rather than simply coating the surface. Its iconic, award-winning recipe delivers deep conditioning before cleansing, so the nutrients have uninterrupted contact time to repair and hydrate more effectively than a routine rinse-out conditioner.

• Pre-shampoo application increases nutrient absorption.
• Concentrated formula targets elasticity and strength.
• Proven, multi-award-winning legacy in haircare.
• Sustainable packaging and cruelty-free formulation.

Who is this for: Elasticizer is ideal for anyone whose hair is dry, brittle, frizzy, color-treated or lacking bounce. It suits people seeking a weekly salon-style treatment at home—those wanting to prevent breakage, boost moisture and improve overall hair texture will see the most benefit. Because the mask works for all hair textures, adjust application amount and timing to match your hair’s condition and porosity for optimal results.

Ingredients

Aqua/Water/Eau, Ricinus Communis (Castor) Seed Oil, Glycerin, Propylene Glycol, Cetearyl Alcohol, Ethylhexyl Dimethyl PABA, Olea Europaea (Olive) Fruit Oil, Cetrimonium Chloride, Amodimethicone, Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hydrolyzed Elastin, Trideceth-12, Sodium Benzoate, Citric Acid.