PHILIP KINGSLEY Elasticizer Pre-Shampoo Deep Conditioner Mask, 1.35oz — Hydrates, Reduces Frizz

PHILIP KINGSLEY Elasticizer is a pre-shampoo deep conditioning mask that instantly hydrates, smooths and strengthens hair to reduce frizz and restore bounce.

Originally developed by the legendary trichologist Philip Kingsley, Elasticizer is a concentrated treatment designed to be used before shampoo to infuse moisture, improve elasticity and enhance shine. This travel-friendly 1.35oz jar delivers the same multi-award-winning formula used by stylists and hair professionals, making it easy to add an intensive repair step to your routine without changing your regular shampoo and conditioner.

How does Elasticizer fit into my haircare routine?

Elasticizer is applied to damp hair before shampooing to allow the formula to penetrate the cuticle and feed the hair shaft. Leave it on for at least 10–20 minutes—longer if your hair is very dry or damaged—then rinse and proceed with your normal shampoo and conditioner.

• Pre-shampoo application: use on damp hair in sections for even coverage.
• Timing: minimum 10–20 minutes; use a shower cap or towel to trap heat.
• Frequency: ideal once or twice weekly; can be used more often for intensive repair.

What results can I expect after using this deep conditioning mask?

Elasticizer targets hydration and elasticity so strands appear smoother, feel softer and bounce back more easily when stretched. Users typically notice reduced frizz, improved manageability and a glossier finish after regular use.

• Hydration boost that helps reduce visible dryness and straw-like texture.
• Improved elasticity to reduce breakage when styling or brushing.
• Smoother surface and increased shine for a healthier-looking finish.

Is Elasticizer suitable for my hair type and concerns?

The formula is formulated to benefit all hair types—fine, thick, curly, chemically treated or color-treated—because it focuses on restoring moisture and strengthening fibers rather than adding weight. Adjust how much product you use based on density and porosity to avoid excess residue.

• Fine hair: use sparingly and concentrate on mid-lengths to ends.
• Thick or curly hair: apply more liberally for deeper conditioning.
• Color/chemically treated hair: helps restore moisture and reduce brittleness.

How do I get the best performance from this treatment?

To maximize benefits, section hair for even coverage and cover with a shower cap or warm towel to encourage absorption. Rinse thoroughly before shampooing and follow with your usual conditioner if desired for extra slip and detangling.

• Section hair into small parts to ensure full product contact with each strand.
• Use gentle heat (shower cap/towel) to help open the cuticle slightly for better uptake.
• Rinse well, then shampoo and condition to leave hair balanced and detangled.

Who is this for? PHILIP KINGSLEY Elasticizer is ideal for anyone wanting a compact, professional-strength pre-shampoo mask to revive dry, brittle or frizz-prone hair. Whether you have delicate, color-treated locks, natural curls needing definition, or daily-styled hair showing signs of stress, this concentrated treatment restores moisture and resilience without overcomplicating your regimen.

Ingredients

Aqua/Water/Eau, Ricinus Communis (Castor) Seed Oil, Glycerin, Propylene Glycol, Cetearyl Alcohol, Ethylhexyl Dimethyl PABA, Olea Europaea (Olive) Fruit Oil, Cetrimonium Chloride, Amodimethicone, Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hydrolyzed Elastin, Trideceth-12, Sodium Benzoate, Citric Acid.