Pete & Pedro BOLD Bourbon-Scented Daily Shampoo, 8.5 oz — Sulfate-Free, Volume-Boosting Formula

Pete & Pedro BOLD blends botanical extracts, rice protein, and burdock root into a sulfate-free formula that cleans hair gently while promoting a fuller look and a distinctive bourbon-forward scent. It’s formulated for everyday use on all hair types, color-safe, and free of parabens, SLS, SLES, and drying alcohols. The thick lather rinses clean and is cruelty-free, making it an easy upgrade for anyone who wants a rich-smelling, performance-driven shampoo.

How does this shampoo build volume without weighing hair down?

BOLD uses a combination of rice protein and lightweight surfactants to create lift at the root and strengthen individual strands without leaving residue. The result is fuller-looking hair that still feels natural to the touch.

• Rice protein fortifies and adds body to weakened hair fibers.
• Light, rinse-cleaning lather avoids heavy silicone buildup.
• Daily-safe surfactant blend maintains natural movement and texture.

Will the bourbon scent be overpowering or fade quickly?

The fragrance is crafted to be noticeable and masculine but not cloying; it lingers subtly through the day and layers well with other Pete & Pedro grooming products. The scent profile is inspired by bourbon notes rather than containing actual whiskey.

• Profile: warm, sweet, subtly smoky bourbon-inspired aroma.
• Designed for daily wear—scent fades naturally without harsh chemical notes.
• Pairs smoothly with conditioners and grooming fragrances from the same line.

What key ingredients support scalp and hair health?

BOLD includes botanicals and conditioning agents such as ivy extract, panthenol, rice protein, and burdock root to soothe the scalp and strengthen strands. These ingredients help keep hair resilient and comfortable for everyday cleansing routines.

• Ivy extract and burdock root calm and refresh the scalp.
• Panthenol (pro-vitamin B5) adds moisture and improves hair manageability.
• Rice protein increases tensile strength to reduce breakage.

Is this shampoo safe for color-treated hair and sensitive scalps?

BOLD is color-safe and formulated without parabens, SLS, SLES, and drying alcohols, which makes it gentler on treated or sensitive hair than many conventional shampoos. Still, if you have specific sensitivities, spot testing is recommended.

• Free from parabens, SLS, and SLES for reduced irritation risk.
• Alcohol-free formula avoids excess drying.
• Color-safe for chemically treated hair when used as directed.

Who is this for: Pete & Pedro BOLD is for men and anyone seeking a daily shampoo that delivers visible lift, strengthened strands, and a confident bourbon-inspired scent. It suits all hair types—including fine, thinning, and color-treated hair—and is ideal for people who want a premium, cruelty-free formula without common harsh detergents. Pair it with a Pete & Pedro conditioner for more manageability and a longer-lasting fragrance experience.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidrpropyl Betaine, Cocamide MEA, Sodium Chloride, Fragrance/Parfum, Sodium Lauroyl Sarcosinate, Hydrolyzed Rice Protein, Panthenol, Panthenyl Hydroxypropyl Steardimonium Chloride, Butylene Glycol, Arctium Lappa Root Extract, Hedera Helix (Ivy) Extract, Trigonella Foenum-Graecum Seed Extract, Cocamidopropyl PG-Dimonium Chloride Phosphate, Polyquaternium-11, Citric Acid, Caramel, Polyquaternium-10, Methylisothiazolinone, Tetrasodium EDTA