PERSONA Plum Waterproof Eyeliner Pencil — 24HR Creamy, Smudge-Resistant Plum for Waterline & Tightline

PERSONA 24HR Plum Waterproof Eyeliner Pencil is a creamy, smudge-resistant eyeliner that delivers rich plum color for precise lash-line definition and waterline wear that lasts all day and night.

This waterproof pencil blends the comfort of a silky, cream formula with the staying power you need from morning meetings to evening plans. Designed to tighten and define the lash line, it sharpens to a fine point for crisp lines and also softens easily for a smoky finish. The formulation is vegan, paraben-free, and made in the USA, offering a clean-beauty option for everyday wear or special occasions.

How does this eyeliner perform on busy, long days?

The 24-hour waterproof formula sets quickly and resists smudging, flaking, and fading, keeping your eye makeup intact through humidity, travel, and long hours. Apply with a steady hand for a defined line or smudge within 30 seconds for a diffused look before it locks in place.

• Rapid-setting cream texture prevents transfer after initial 30-second blend window.
• Waterproof finish resists tears, sweat, and humidity.
• Longwear claim supports all-day to all-night schedules without touch-ups.

Can I use it on the waterline and for tightlining?

Yes—this pencil is formulated for use on the waterline and tightline to enhance lash fullness and add depth without irritation. Its creamy glide makes precision work straightforward while the set formula keeps product in place where it’s applied.

• Soft texture for comfortable waterline application.
• Holds definition along the lash root for the appearance of fuller lashes.
• Sharpen as needed to maintain a precise tip for tightlining.

How can I achieve both crisp lines and smoky looks with the same pencil?

The pencil glides on smoothly for clean, sharp lines; if you prefer a smudged or smoky finish, blend immediately after application while the formula is still workable. Once it sets, the color becomes budge-proof, sustaining either look through the day.

• Apply directly for sharp, defined eyeliner.
• Smudge with a small brush or fingertip within 30 seconds for a soft, smoky edge.
• Use a sharpener to refine the tip for crisp, graphic styles.

What are the ingredient and ethical highlights I should know?

Formulated without parabens and gluten, this vegan pencil is cruelty-free and produced in the USA. The cleaner ingredient profile makes it a good choice for shoppers prioritizing ethical beauty without sacrificing performance.

• 100% vegan and not tested on animals.
• Paraben-free and gluten-free formulation.
• Proudly made in the USA with quality and regulatory standards in mind.

Who is this for? PERSONA's 24HR Plum Waterproof Eyeliner Pencil is ideal for anyone who wants a reliable, richly pigmented plum liner that moves with you all day — from makeup beginners seeking easy application to experienced artists building layered or smoky eye looks. It's also a good fit for ethical shoppers who prefer vegan, paraben-free makeup made in the USA. Whether you want natural lash enhancement, dramatic definition, or a smoldering evening eye, this pencil adapts to your routine and holds its finish.