PERSONA Maroon Eyeliner Pencil — 24HR Waterproof, Creamy & Smudgeable

PERSONA 24HR Maroon Waterproof Eyeliner is a creamy, long-wearing pencil that delivers rich maroon color with waterproof, 24-hour staying power for precise lash-line and waterline definition.

This maroon shade from PERSONA combines a velvety glide with a waterproof finish so you can create everything from a delicate tightline to a dramatic smoky eye without frequent touch-ups. The formula is designed to set quickly yet remain blendable for a short window, letting you smudge or sharpen your line depending on the look you want. The pencil sharpens to a fine tip for accuracy and is made in the USA with vegan, cruelty-free, paraben-free, and gluten-free ingredients for a cleaner beauty option.

How does this eyeliner perform on the waterline and lash line?

The PERSONA 24HR Maroon Pencil is formulated for dual use on both the waterline and lash line. It glides smoothly without pulling, deposits concentrated pigment, and locks in place to resist smudging and fading throughout the day.

• Waterproof formula prevents running from humidity or tears.
• Creamy texture allows precise lining without tugging.
• Quick-setting for long wear while still smudgeable for about 30 seconds.
• Works for tightlining, classic lining, or creating a smoky effect.

Can I create both subtle daytime and bold evening looks with this shade?

Yes — the maroon color adapts well to soft daytime definition and builds into richer intensity for night. Draw a thin line for natural enhancement, or layer and smudge for a sultry, smoky finish that holds through long evenings.

• Light strokes provide soft definition that complements neutral eye makeup.
• Layer and smudge within the initial setting time for a blended, smoky effect.
• Intense lines hold through social events and long wear without feathering.
• Pairs beautifully with brown, bronze, and plum eyeshadow tones.

How do I apply and maintain the best results with this pencil?

Start with a clean, dry lid for the longest wear. Apply in short, even strokes along the lash line or waterline and allow the formula to set; if you prefer a smudged look, blend gently within the first 30 seconds. Keep a sharpener handy to maintain a precise tip for tightlining or detailed work.

• Sharpen before use for a crisp, accurate line or keep blunt for broader strokes.
• For a smoky look, smudge with a smudger brush immediately after application.
• Use an oil-free eye makeup remover to lift waterproof pigment at the end of the day.
• Store capped in a cool, dry place to preserve texture and pigment quality.

What clean-beauty and ingredient details should I know?

PERSONA formulates this eyeliner to meet several clean-beauty preferences without sacrificing performance. It is vegan and cruelty-free, and free from parabens and gluten, giving a cleaner ingredient profile for everyday wearers who prioritize ethical and sensitive-skin-friendly options.

• Vegan and cruelty-free — no animal-derived ingredients or testing on animals.
• Paraben-free and gluten-free to support common ingredient sensitivities.
• Made in the USA with quality-control standards for consistent color payoff.
• Compact pencil format is easy to sharpen and carry for touch-ups if desired.

Who is this for? The PERSONA 24HR Maroon Waterproof Eyeliner is ideal for anyone who wants a versatile, high-pigment pencil that performs from day to night — makeup beginners who need an easy-to-use liner, busy professionals who value long wear without fuss, and beauty lovers seeking a rich maroon alternative to basic black. If you like buildable intensity, waterproof reliability, and a cleaner formulation, this pencil offers a dependable tool to define your eyes with color and control.