PERSONA

PERSONA Black Waterproof Eyeliner Pencil — 24HR Creamy, Smudge-Resistant Black for Waterline & Lash Line

High-performance beauty made for confident daily results

$76.55

3 shoppers currently have this item in cart.

Low stock: only 10 left in inventory. Add to cart before it's gone.

Shop Pay installment options may appear at checkout where eligible.

Free shipping Secure checkout 100% refund eligible
Bundle & save Buy 2 and save checkout time

Premium beauty quality selected for Australia customers.

Routine pack Build your routine pack (3)

Fast dispatch with always-free shipping and secure checkout on every order.

Free shipping

i

Free shipping on every order. Fast dispatch, tracked delivery, and secure checkout included.

Easy returns

i

Simple return flow and responsive support for eligible items.

Peak-demand shipping delays

i

During high demand, deliveries may experience short carrier delays. Tracking updates remain active for every order.

24/7 customer support

Questions before checkout? Our team is available and ready to help.

Share

Why customers choose Auvira Beauty

PERSONA 24HR Black Waterproof Eyeliner Pencil is a creamy, long-wearing pencil that defines the lash line and waterline with smudge-resistant, all-day intensity.

This eyeliner pencil delivers a rich, velvety black that glides on smoothly and sets into a durable, waterproof finish. Formulated for multi-use application—tightlining, waterlining, crisp wings, or a soft smoky smudge—its blendable texture gives precision when you need it and staying power when you don't. Vegan, paraben-free, cruelty-free, and made in the USA, it suits routines that demand performance without animal-derived ingredients.

How long will this eyeliner stay in place?

The PERSONA 24HR formula is engineered to set quickly and resist transfer, so it remains visible from morning through late evening. While individual wear varies by skin type and conditions, the pencil is designed to minimize smudging, flaking, and fading for extended wear.

  • Rapid-setting creamy texture that locks in after blending.
  • Waterproof finish to resist humidity and light moisture.
  • Designed to maintain pigment without frequent touch-ups.

Can I use this on the waterline and for tightlining?

Yes—the pencil's smooth, concentrated pigment is suitable for both waterline and tightline application. Apply gently and allow a few seconds for the liner to set to avoid transfer; sharpen for extra precision when lining close to lashes.

  • Soft enough for delicate waterline application.
  • Dense pigmentation for subtle or dramatic definition.
  • Sharpen as needed to maintain a precise tip for tightlining.

How do I achieve a smoky look without smudging later?

To create a smoky effect, apply the pencil and blend immediately with a smudger brush or cotton swab—work within the first 20–30 seconds before the formula sets. Once set, the liner remains resistant to smearing, so your smoked edges stay soft without migrating.

  • Blend within 30 seconds for controlled diffusion.
  • Use a small angled or smudger brush for best blending control.
  • Let the line set to retain the smoky shape all day.

Is this eyeliner suitable for sensitive eyes and clean-beauty routines?

PERSONA's eyeliner is formulated without parabens and gluten, and it is 100% vegan and cruelty-free. While the ingredients support clean-beauty standards, those with specific sensitivities should patch-test or consult product ingredient lists to confirm suitability.

  • Free from parabens and gluten for cleaner formulation choices.
  • Vegan and cruelty-free; made in the USA.
  • Recommended patch testing for very sensitive users.

Who is this for: This eyeliner is ideal for makeup lovers who need reliable, versatile definition—whether you prefer sharp eyeliner looks, natural lash enhancement, or easy-to-blend smoky styles. It works well for anyone seeking a high-pigment, waterproof pencil that fits clean-beauty preferences and everyday wear from commute to evening plans.

FAQ

Q: Is this eyeliner waterproof?

A: Yes — the formula is waterproof and designed to resist smudging and fading for extended wear.

Q: Can I use it on the waterline?

A: Yes — it’s suitable for the waterline and tightlining; allow a few seconds to set after application.