PERSONA

PERSONA 24HR Waterproof Eyeliner Pencil — Midnight Black, Creamy Long-Wear, Smudge-Resistant

High-performance beauty made for confident daily results

$76.55

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Why customers choose Auvira Beauty

PERSONA 24HR Midnight Waterproof Eyeliner is a creamy, long-lasting pencil that delivers rich, waterproof definition for both the lash line and waterline up to 24 hours.

Designed for easy application and reliable hold, this pencil combines a smooth, blendable texture with a quick-setting formula so your eye look stays fresh from daytime meetings to late-night plans. The pencil sharpens to a precise point, allowing you to create everything from a natural tightline to a dramatic wing. Available in seven shades, it’s made in the USA and formulated without animal-derived ingredients, parabens, or gluten.

How does this eyeliner behave on the waterline and lash line?

The formula is created to be gentle enough for the waterline while offering solid adhesion on the lash line. It glides without pulling and sets to resist transfer, so you can wear it close to the eye with confidence. Avoid rubbing the eye heavily when applying to preserve the finish.

  • Soft, glide-on texture that won’t drag
  • Quick-setting to minimize transfer
  • Suitable for tightlining and classic liner looks
  • Waterproof finish for extended wear

Can I smudge it for a smoky look, and how long do I have to blend?

You can soften and smudge this pencil within the first 20–40 seconds after application for a smoky effect. Once the line sets, it resists smudging, so plan to blend quickly if you want a softened edge. Use a small brush or a smudger tool for controlled diffusion.

  • Smudge-friendly window immediately after application
  • Holds shape once set for long wear
  • Works with brushes or fingertips for diffusion
  • Great for both subtle and dramatic smoky techniques

Is this eyeliner easy to sharpen and travel-friendly?

The pencil is designed for traditional sharpening, providing a clean, precise tip whenever needed. Its compact size makes it convenient for touch-up kits, and the stable, waterproof formula prevents messy marks when stored in a bag. Bring a small sharpener to maintain a fine point for detailed work.

  • Classic wood pencil style that sharpens reliably
  • Small footprint fits makeup bags and clutches
  • Durable pigment that won’t flake in transit
  • Works well with routine touch-up tools

What ingredients or ethical standards should I expect?

PERSONA formulates this eyeliner without parabens and avoids animal-derived ingredients, reflecting a cruelty-free, vegan approach. It is also gluten-free for those who prefer that specification. Manufactured in the United States under standard cosmetic safety practices.

  • Vegan and cruelty-free formulation
  • Paraben-free and gluten-free
  • Made in the USA
  • Simple ingredient profile for everyday use

Who is this for: This pencil suits anyone who wants dependable, crease- and transfer-resistant eye definition—whether you’re a makeup minimalist seeking a subtle tightline, a professional needing all-day polish, or an evening look enthusiast creating bold drama. It’s particularly useful for people who value clean formulations and prefer a traditional pencil they can sharpen to precision.

FAQ

Q: How long does PERSONA 24HR eyeliner last?

A: It’s formulated to stay put up to 24 hours under normal wear, resisting smudging and fading once set.

Q: Is this pencil safe for the waterline?

A: Yes — it’s gentle enough for waterline use, though apply carefully and avoid heavy rubbing after application.