Paul Mitchell Platinum Plus Deep Violet Shampoo for Blonde & Silver Hair, 10.14 oz — Intensive Brass-Removing Tone & Shine

Paul Mitchell Platinum Plus Deep Violet Shampoo is a concentrated weekly purple shampoo that neutralizes yellow and brassy tones while brightening medium to dark and highlighted blonde, gray, or silver hair.

Designed for blondes and silver shades that need a stronger corrective wash, this deep violet formula delivers intensified toning power to refresh color between salon visits. It balances unwanted warmth, improves hair manageability, and leaves a glossy finish with a refreshing cucumber-melon scent layered over soft florals. Packaging uses post-consumer recycled materials to support recyclability wherever local rules permit.

How quickly will I see brass reduction and brighter highlights?

Most users notice reduced yellowing and crisper highlights after a single weekly treatment. The concentrated violet pigments target warm undertones and deposit color where brassiness is most visible.

• Use once a week for maintenance; leave on briefly for mild toning or up to a few minutes for stronger correction.
• Best for medium-to-dark blondes, highlighted hair, and gray or silver shades.
• Works faster than standard violet shampoos because of its deeper pigment concentration.

Will this shampoo dry out my hair or affect manageability?

Formulated to both tone and care for hair, it helps improve manageability and boosts shine rather than strip moisture. Follow with a conditioner suited to your hair type to maintain softness and hydration.

• Improves comb-through and styling slip after rinsing.
• Leaves hair smoother and glossier when used as directed.
• Pair with a color-safe conditioner for balanced moisture retention.

How should I use it for the best results without over-toning?

Apply to wet hair once weekly, massaging to create a lather and focusing on areas with the most brass. Rinse when the desired tone is reached—shorter time for subtle correction, slightly longer for stronger toning.

• Start with a brief 1–2 minute application and increase time only if needed.
• For targeted toning, apply mainly to highlighted sections or roots showing warmth.
• Use gloves if concerned about staining hands and towel carefully after rinsing.

Is the scent strong and what about the packaging sustainability?

The shampoo carries a refreshing cucumber-melon aroma with gentle floral background notes—not overpowering when rinsed. The retail bottle incorporates post-consumer recycled materials and has a low-profile cap and label designed to improve recyclability where facilities allow.

• Fragrance: light cucumber-melon with soft florals.
• Bottles and jars contain PCR materials; tubes use a percentage of PCR for reduced environmental impact.
• Check local recycling guidelines for cap and pump disposal rules.

Who is this for: Paul Mitchell Platinum Plus Deep Violet Shampoo is ideal for anyone with medium to dark blonde, highlighted, gray, or silver hair who wants a stronger weekly toning option to neutralize brass and revive highlights. It’s suited to color-treated or natural blonde shades that need occasional intensive correction, as well as those wanting a glossier, more manageable finish between professional services.

Ingredients

Aqua (Water, Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Persea Gratissima (Avocado) Oil, Crambe Abyssinica Seed Oil, Calodendrum Capense Nut Oil, Camellia Sinensis Leaf Oil, Phenoxyethanol, Glycerin, Ext. Violet 2 (CI 60730), PEG 150 Distearate, Propylene Glycol, Disodium EDTA, Sodium Sulfate, Citric Acid, Methylchloroiso thiazolinone, Methyliso thiazolinone, Parfum (Fragrance), Benzyl Benzoate