Paul Mitchell Platinum Plus Deep Violet Purple Shampoo 33.8 fl oz — High‑Strength Toning for Blonde, Gray & Silver Hair

Paul Mitchell Platinum Plus Deep Violet Shampoo is a weekly, high‑strength purple shampoo that neutralizes yellow and brassy tones while brightening blonde, highlighted, gray, and silver hair.

Built for medium to dark blondes, highlighted hair, and natural gray or silver tones, this deep violet formula offers five times the toning power of classic violet shampoos from Paul Mitchell. It’s designed for periodic use to correct unwanted warmth, enhance shine, and improve manageability without over‑stripping the hair. A refreshing cucumber melon fragrance with soft floral notes leaves hair smelling clean after use. The product comes in larger retail sizing and uses post‑consumer recycled materials in its packaging to support improved recyclability.

How does this purple shampoo remove brass and yellow tones?

The shampoo deposits concentrated violet pigments that counteract yellow and orange reflections in the hair shaft. Pigment neutralization happens during the wash, so brass is visibly reduced after rinsing—especially when used weekly as directed. It rinses clean and won’t leave a heavy residue when used correctly.

• Deep violet dye molecules neutralize warm tones on contact
• Higher-strength formula for medium-to-dark blondes and highlighted hair
• Use weekly to maintain tonal balance without over-toning

Will this shampoo work on gray or silver hair?

Yes—gray and silver hair can pick up yellowing from pollution, hard water, or styling products, and this formula helps restore a cooler, brighter appearance. It refreshes silver tones while improving manageability, so hair looks cleaner and more reflective. For best results, tailor frequency to your hair porosity and color intensity.

• Reduces environmental yellowing on gray and silver strands
• Adds shine for a more luminous silver finish
• Adjust application frequency based on desired coolness

How should I use Paul Mitchell Platinum Plus Deep Violet Shampoo?

Apply to wet hair and work into a lather, focusing on brass-prone areas and highlights; leave on briefly if you need more toning, then rinse thoroughly. Start with a short contact time to avoid over-toning and increase slightly on stubborn brass. Follow with a conditioner or mask to restore softness and manageability.

• Wet hair, massage in, and rinse; increase contact time cautiously
• Recommended weekly use for maintenance toning
• Combine with conditioning treatments for hydration and smoothness

What additional benefits and sensory notes does the shampoo offer?

Beyond toning, the formula improves combability and imparts shine so color looks fresher between salon visits. The scent blends cucumber and melon with soft florals for a clean, fresh finish. Packaging uses post‑consumer recycled content to reduce environmental impact.

• Improves manageability and adds reflective shine
• Refreshing cucumber melon fragrance with floral hints
• Retail packaging made with post‑consumer recycled materials

Who is this for: This product suits anyone with medium to dark blonde, highlighted, gray, or silver hair who needs a powerful weekly toner to combat yellowing and brassy tones. Professionals and at‑home users who want a concentrated purple shampoo for maintenance between color services will value the 33.8 fl oz size; those with very porous or lightened hair should adjust contact time and frequency to avoid over‑toning. If you prefer a clean, fragranced wash that also emphasizes manageability and shine, Paul Mitchell Platinum Plus Deep Violet Shampoo is formulated for that purpose.

Ingredients

Aqua (Water, Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Persea Gratissima (Avocado) Oil, Crambe Abyssinica Seed Oil, Calodendrum Capense Nut Oil, Camellia Sinensis Leaf Oil, Phenoxyethanol, Glycerin, Ext. Violet 2 (CI 60730), PEG 150 Distearate, Propylene Glycol, Disodium EDTA, Sodium Sulfate, Citric Acid, Methylchloroiso thiazolinone, Methyliso thiazolinone, Parfum (Fragrance), Benzyl Benzoate