Paul Mitchell Platinum Blonde Violet Shampoo 33.8 fl oz — Neutralizes Brass and Adds Moisture

Paul Mitchell Platinum Blonde Violet Shampoo is a purple-toned cleanser that neutralizes brassy warmth and refreshes light-to-medium blonde, silver, gray, or white hair while adding moisture and softness.

This salon-grade violet shampoo is formulated to counteract unwanted yellow and orange undertones that can appear in bleached, highlighted, or naturally light hair. Enriched with conditioning agents and a subtle cucumber-melon fragrance, the 33.8 fl oz size is suited for regular at-home maintenance or salon use. The packaging is partially made from post-consumer recycled materials to reduce environmental impact.

How does this shampoo remove brass without overdrying?

The violet pigments in this formula deposit cool tones that cancel warm, brassy hues, while conditioning ingredients help preserve moisture and manageability. Because it combines toning pigments with emollients, the hair looks cooler without feeling stripped.

• Violet tint counteracts yellow/orange tones for cooler color.
• Conditioning agents add softness so strands stay smooth.
• Gentle enough for routine use depending on desired intensity.

How often should I use Platinum Blonde Violet Shampoo?

Frequency depends on your hair’s porosity and the degree of brassiness. Many users apply once or twice weekly to maintain neutral tones; those with more stubborn warmth may use it more often but should monitor dryness.

• Weekly use for routine maintenance on light-to-medium blonde.
• Increased frequency for stronger toning needs, then alternate with a moisturizing shampoo.
• Adjust amount and contact time to avoid over-depositing pigment.

Will this work on silver, gray, or white hair?

Yes — the violet pigments are effective at neutralizing yellowing in silver, gray, and white hair, restoring a brighter, cooler appearance. The added conditioning ingredients help keep fine or aging hair soft and manageable.

• Neutralizes unwanted yellow tones in silver and gray shades.
• Helps maintain brightness in white or very light hair tones.
• Leaves a light cucumber-melon scent for a refreshed finish.

What should I expect from the 33.8 fl oz size and packaging?

The 33.8 fl oz bottle offers an economical option for home or salon use, reducing refill frequency. Paul Mitchell has updated packaging to include post-consumer recycled content for many retail sizes, and the design targets better recyclability.

• Large salon-sized bottle for frequent use or multiple users.
• Retail packaging includes post-consumer recycled materials where applicable.
• Low-profile cap and label optimized for improved recyclability.

Who is this for? If you have light to medium blonde, highlighted hair, or natural silver, gray, or white tones and you want to banish brassy warmth while retaining softness, this violet shampoo is designed for you. It fits users who prefer salon-quality maintenance at home, those who need a larger bottle for frequent applications, and anyone looking for a toning product that blends pigment with conditioning. For best results, tailor use frequency to your hair’s needs and follow with a hydrating conditioner when needed.

Ingredients

Aqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, Alcohol, Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower/Leaf/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 60730 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol