Paul Mitchell Platinum Blonde Violet Shampoo — 10.14 fl oz, Tone-correcting Moisturizing Formula

Paul Mitchell Platinum Blonde Violet Shampoo is a purple-toned shampoo that neutralizes brassy warm tones while moisturizing and softening light to medium blonde, silver, gray, and white hair.

Designed for salon-quality maintenance at home, this 10.14 fl oz formula uses violet pigments to counteract unwanted yellow and orange hues without stripping hair. It also contains conditioning agents to help preserve softness and manageability, and a refreshing cucumber-melon fragrance with light floral notes. Packaging is updated to include post-consumer recycled (PCR) materials, reflecting Paul Mitchell’s environmental commitments.

How does this purple shampoo remove brass without drying hair out?

The violet pigments deposit cool tones that neutralize warm yellow and orange reflections on blonde and gray hair. Conditioning ingredients are blended into the formula so color correction happens while strands gain moisture and feel smoother.

• Violet tint counteracts brassy tones for a cooler result
• Moisturizing agents help maintain softness during use
• Gentle enough for regular weekly or more frequent maintenance

How often should I use Paul Mitchell Platinum Blonde Violet Shampoo?

Use frequency depends on your hair’s brass level and porosity: for mild brass, once a week may suffice; for stronger warm tones or porous hair, 2–3 times weekly gives quicker toning. Always follow with conditioner and rinse thoroughly to avoid over-depositing pigment.

• Light maintenance: weekly application
• Stronger toning: 2–3 times per week until desired tone
• Pair with conditioner to lock in moisture after toning

Will this work on silver, gray, or white hair and what does it smell like?

Yes — the violet pigments are formulated to neutralize yellowing and warmth common in silver, gray, and white hair, helping restore crisp, cool tones. The scent is a bright cucumber-melon with subtle floral accents, leaving hair smelling fresh without overpowering fragrance.

• Effective on silver, gray, and white hair to reduce yellowing
• Refreshing cucumber-melon fragrance with soft floral notes
• Suitable when you want a subtle scent during color maintenance

What should I expect from the bottle and environmental details?

The retail size comes in a 10.14 fl oz bottle that now incorporates post-consumer recycled (PCR) materials for reduced environmental impact. Caps and pumps vary by item; check local recycling rules to dispose of packaging responsibly.

• 10.14 fl oz (retail) size for regular at-home use
• Bottles/jars: approximately 50% PCR; tubes: approximately 25% PCR
• Packaging designed for improved recyclability — verify local guidelines

Who is this for: This shampoo is formulated for anyone with light to medium blonde, silver, gray, or white hair who wants to neutralize brassy tones while preserving softness. It’s a practical choice for salon clients and at-home color maintenance — especially those seeking a gentle, conditioning purple shampoo with a fresh scent and more sustainable retail packaging.

Ingredients

Aqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, Alcohol, Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower/Leaf/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 60730 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol