Paul Mitchell Platinum Blonde Violet Conditioner — 10.14 fl oz, neutralizes brass & adds shine

Paul Mitchell Platinum Blonde Violet Conditioner is a purple-toned conditioner formulated to neutralize brassy warmth while moisturizing and adding shine to light to medium blonde, silver, gray and white hair.

Keep color and natural light tones looking clear and luminous without over-drying. This salon-grade conditioner deposits violet pigments to counteract unwanted yellow and orange undertones while conditioning agents replenish moisture and smooth the hair cuticle. The formula leaves hair softer and more reflective, with a refreshing cucumber-melon scent and subtle floral notes.

How does this conditioner reduce brassiness and brighten blonde hair?

The conditioner contains violet pigments that sit on the hair surface and offset warm undertones, making blonde and gray hair appear cooler and cleaner. It’s applied after shampooing to let pigments evenly tone during the rinse phase without stripping moisture. Regular use helps maintain a neutralized, salon-fresh look between color appointments.

• Violet pigments neutralize yellow/orange brassy tones
• Deposits color gradually—builds with repeated use
• Rinse-out formula prevents long-term buildup when used as directed

Will it dry out or weigh down fine blonde hair?

This conditioner is formulated to soften and smooth without heavy residue, making it suitable for light to medium blonde textures. Conditioning ingredients deliver hydration to help detangle and reduce breakage while preserving natural movement. If you have very fine hair, use a small amount focusing on mid-lengths and ends for best results.

• Light conditioning agents for softness without heaviness
• Apply primarily to mid-lengths and ends to avoid root buildup
• Suitable for highlighted, natural and silver/gray hair

How often should I use the Platinum Blonde Violet Conditioner?

Frequency depends on your hair’s brassiness and porosity—most users benefit from 1–3 times per week. If your hair shows mild warmth, once a week may suffice; stronger brassy tones or very porous hair might need more frequent use. Always follow with water rinse and adjust based on observed toning results.

• 1–3 times weekly typical; adjust to results
• Monitor pigment buildup and reduce frequency if hair darkens
• Combine with a gentle purple shampoo for enhanced toning

What else should I know about the formula and packaging?

Beyond toning, the blend includes moisturizing ingredients that smooth and add shine. The fragrance offers crisp cucumber-melon with soft florals for a fresh finish. Paul Mitchell continues to improve sustainability: retail bottles use post-consumer recycled (PCR) materials and labels/caps are designed for better recyclability—check local recycling rules for specifics.

• Refreshing cucumber-melon scent with floral notes
• Conditioning agents for softness and shine
• Retail packaging includes PCR materials and recyclable design elements

Who is this for: Ideal for anyone with light to medium blonde, highlighted, silver, gray or white hair who wants to reduce warm tones while keeping hair hydrated and glossy. It’s a good pick for salon clients and at-home users who need a reliable, rinse-out toning conditioner to maintain cooler, brighter color between professional services.

Ingredients

Aqua (Water, Eau), Behentrimonium Chloride, Stearyl Alcohol, Hydroxypropyl Starch Phosphate, Quaternium-87, Amodimethicone, Isopropyl Alcohol, Glycerin, Helianthus Annuus Seed Oil, Anthemis Nobilis Flower Extract, Calendula Officinalis Flower Extract, Carthamus Tinctorius Oleosomes, Carthamus Tinctorius Seed Oil, Curcuma Longa Root Extract, Macadamia Ternifolia Seed Oil, Verbascum Thapsus Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lecithin, Alcohol, C11-15 Alketh-7, C12-16 Alketh-9, C13-14 Isoalkane, Cetrimonium Chloride, Decyl Glucoside, Guar Hydroxypropyltrimonium Chloride, HEA/Sodium Acryloyldimethyltaurate/Steareth-20 Methacrylate Copolymer, Lactic Acid, Polyquaternium-37, Polysorbate 80, PPG-1 Trideceth-6, Propylene Glycol, Propylene Glycol Dicaprylate/Dicaprate, Sodium Chloride, Tetrasodium EDTA, Trideceth-12, Trideceth-15, Trideceth-3, Trimethylsiloxyamodimethicone, Magnesium Chloride, Magnesium Nitrate, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Potassium Sorbate, Parfum (Fragrance), Benzyl Benzoate, Acid Red 33 (CI 17200), Acid Violet 43 (CI 60730)