PATTERN Styling Custard for 3a-4c Curls, 15 fl oz — Lightweight Slip, Flexible Hold & Frizz Control

Designed by PATTERN and Tracee Ellis Ross, this 15 fl oz Styling Custard helps shape wet- or dry-styled looks with manageable slip and long-lasting definition. Formulated without common harsh additives and packaged to be refillable and recyclable, it suits a range of styles from wash-and-go definition to twist-outs, braid-outs, bantu knots, and smoothing ponytails. The texture balances hold and moisture so strands move with shape rather than stiffen into crunch.

How does this custard shape curls without making them crunchy?

The formula combines lightweight slip with a flexible hold that defines curl clumps while preserving softness and movement. Instead of creating a hard cast, it layers onto hair to enhance curl pattern and reduce frizz as it dries or when left in wet.

• Silky, slippy base for easy detangling and even distribution
• Flexible hold that shapes without locking hair into stiffness
• Leaves a natural sheen rather than a heavy residue

Can I use it for different styles like braid-outs, twist-outs, and ponytails?

Yes—the custard is formulated to support a variety of styling techniques on both wet and dry hair. It defines and controls while helping styles set with clarity and manageable texture.

• Braid-outs and twist-outs: helps strand definition and reduces frizz
• Ponytails and smoothing: slicks down edges while keeping hair soft
• Bantu knots and protective styling: adds hold without heaviness

Is this product clean and safe for my textured hair routine?

PATTERN Styling Custard is free from parabens, phthalates, mineral oil, sulfates (SLS & SLES), and other harsh ingredients, and contains under one percent synthetic fragrance. It’s created to work within textured hair care without introducing many commonly avoided additives.

• Formulation excludes parabens, phthalates, mineral oil, and sulfates
• No oxybenzone, hydroquinone, coal tar, triclosan, or triclocarban
• Minimal synthetic fragrance and recyclable/refillable packaging

How much should I use and when is it best applied?

A little goes a long way—start with a small amount and add as needed to avoid buildup. Apply on wet hair for stronger definition and reduced frizz, or on dry hair to tame flyaways and refresh shape between wash days.

• Wet application: enhances curl clumping and provides lasting hold
• Dry application: smooths edges, refreshes definition, and controls frizz
• Use sparingly near roots to avoid weighing down fine sections

Who is this for: PATTERN Styling Custard is aimed at people with 3a–4c textures—curlies, coilies, and tight-textured hair—who want hydrated definition, flexible hold, and easier styling for kids and adults alike. It fits routines that prioritize moisture, clean formulation, and sustainable packaging while supporting a wide range of protective and defining styles.

Ingredients

Filled with Flaxseed Oil, Agave, Irish Moss & Chamomile