PATTERN Cleansing Shampoo for Curly & Coily Hair with Aloe & Matcha Green Tea — Clarifying, Hydrating Reset

PATTERN Cleansing Shampoo is a clarifying formula that gently removes buildup while preserving moisture for naturally curly and coily hair.

This shampoo combines antioxidant-rich Matcha Green Tea, soothing Aloe Vera, and Vitamin B5 to lift residue, revive curl definition, and support stronger-feeling strands without over-drying. Formulated with rosemary and safflower seed oil, it targets product and environmental buildup so styling products perform better and curls look cleaner and more resilient between deep treatments.

How does this shampoo clean without stripping natural oils?

The formula balances effective clarifying agents with hydrating ingredients so the scalp and strands feel refreshed but not brittle. Aloe Vera and Vitamin B5 help retain surface moisture while matcha and rosemary remove grime and buildup.

• Clarifies to remove silicone and styling residue
• Aloe and Vitamin B5 preserve softness after rinsing
• Matcha supplies antioxidants to support hair surface integrity

Will it work for my curl pattern and routine?

PATTERN Cleansing Shampoo is designed for textured hair types—wavy to tight coils—especially when curls need a reset before styling. Use it as your regular clarifying step or when product buildup dulls your curl pattern.

• Safe for coily, curly, and wavy textures
• Suitable as a weekly or occasional clarifying wash
• Prepares hair for conditioners, masks, or leave-ins

What benefits do matcha, aloe, and rosemary add?

Each botanical contributes a practical role: matcha brings antioxidant-rich cleansing support, aloe soothes and hydrates the scalp and hair surface, and rosemary aids in clarifying while adding shine. Together they lift buildup without harshly stripping the hair.

• Matcha Green Tea: antioxidant-rich cleansing support
• Aloe Vera: calming, surface hydration for strands and scalp
• Rosemary & Safflower Oil: lightweight conditioning and added luster

How should I use it for best results?

Wet hair thoroughly, apply a liberal amount to the scalp and massage to emulsify, then rinse completely. Follow with a moisturizing conditioner or mask to restore slip and maintain curl definition.

• Apply to wet scalp, massage, rinse well
• Use weekly or as needed for buildup removal
• Follow with a deep conditioner or leave-in for extra moisture

Who this is for: PATTERN Cleansing Shampoo is intended for people with textured hair who need an effective clarifying wash that respects natural moisture. If you use creams, gels, heavy oils, or frequent styling products, or if your curls look weighed down or dull, this formula is a practical reset step before conditioning and styling. It's aimed at curl care routines that value both clean scalp and preserved softness without harsh stripping.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Polysorbate 20, Aloe Barbadensis Leaf Extract, Butyrospermum Parkii (Shea) Butter, Caryodendron Orinocense Seed Oil, Cocos Nucifera (Coconut) Fruit Extract, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Camellia Sinensis Leaf Extract, Panthenol, Caprylyl Glycol, Ethylhexylglycerin, Citric Acid, Cocamidopropyl Dimethylamine, PEG-60 Hydrogenated Castor Oil, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Decyl Glucoside, Polyquaternium-10, C12-18 Acid Triglyceride, Sodium Glycolate, Potassium Sorbate, Sodium Sulfite, Phenoxyethanol, Sodium Benzoate, Phenethyl Alcohol, Fragrance/Parfum