OURO Purple Toning Shampoo 8.45 fl oz — Neutralizes Brassiness, Strengthening Formula

OURO Shampoo Toning is a purple-toned clarifying shampoo formulated to neutralize unwanted yellow and brassy tones while strengthening and protecting lightened, natural blonde, or gray hair.

Designed for color-treated, highlighted, or naturally pale hair, this toning shampoo balances warm undertones and restores clear, cool tones without overly drying the hair. It combines violet pigments with protein-rich and botanical complexes that help fortify strands, add moisture, and shield hair from environmental stressors. Frequent use keeps brassiness at bay between salon visits and refreshes gray tones for a cleaner, brighter finish.

How does OURO Shampoo Toning remove brassiness and yellow tones?

The shampoo uses violet pigments to counteract yellow and orange hues on the color spectrum, visually neutralizing unwanted warmth. Its formula deposits just enough pigment to even out tone while cleansing the hair and scalp.

• Violet toning pigments that balance yellow undertones
• Clarifying surfactants that remove product buildup and residue
• Regular use slows visible brassiness between salon visits

Will this shampoo damage or dry out my hair?

OURO Shampoo Toning is formulated with high levels of protein and botanical complexes to support strand strength and hydration. Rather than stripping moisture, it cleanses and supplies conditioning ingredients to reduce the brittle, dry feel often associated with some toning shampoos.

• Protein-enriched formula to reinforce weakened fibers
• Botanical antiseptic and moisturizing extracts for scalp comfort
• Balanced cleansing that avoids excessive dryness

How often should I use OURO Shampoo Toning and how do I apply it?

Frequency depends on your hair’s porosity and the degree of brassiness: many users start with 1–2 uses per week and adjust as needed. Apply to wet hair, lather, leave on for 1–5 minutes to let pigments work, then rinse; follow with conditioner for best softness and manageability.

• Begin with once or twice weekly, increase cautiously if necessary
• Short processing times preserve natural warmth when desired
• Always follow with a moisturizing conditioner or treatment

What protective benefits and active ingredients are included?

Apart from toning pigments, this shampoo contains antioxidant ingredients and sunscreen protectors to help reduce color fade from UV exposure and environmental aggressors. Botanical complexes deliver antiseptic and hydrating properties while proteins help rebuild and strengthen hair fibers.

• High antioxidant concentration to help guard against oxidative stress
• Sunscreen protectors that support color longevity in sunlight
• Botanical complexes with antiseptic and moisturizing action

Who is this for? OURO Shampoo Toning suits anyone with lightened, highlighted, naturally blonde, or gray hair seeking a more neutral, polished tone. It’s helpful for salon clients wanting to maintain cooler shades between appointments, as well as individuals with natural pale hair who want to reduce yellowing while preserving strength and moisture. If you prefer subtle toning rather than heavy pigment deposits, or if you need a protein-enriched cleansing step that also offers UV protection, this formula is a practical addition to your haircare routine.

Ingredients

Agua desmineralizada, Lauril sulfato de sodio, Lauramida DEA, Amida de coco, Proteína vegetal hidrolizada, Ácido cítrico, Diesterato de etilenglicol, EDTA Tetra Sódico, Metil parabeno, Propil Parabeno, Azul #3, Violeta #2, Fragancia.