NYX PROFESSIONAL MAKEUP Plump Right Back Plumping Serum & Primer — With Hyaluronic Acid, Hydrating Grip for Longer Makeup Wear

Plump Right Back is a dual-purpose lightweight primer and plumping serum that hydrates skin and creates a gripped canvas for longer‑lasting makeup.

This hybrid formula combines fast‑absorbing hydration with makeup‑grip ingredients to smooth skin, boost surface plumpness, and help foundation and concealer sit evenly. Infused with hyaluronic acid, vitamin E, pro‑vitamin B5, magnesium, and potassium, the product is vegan and PETA‑certified cruelty free. Use it under makeup for improved wear or alone for a fresh, dewy look.

How does Plump Right Back prep skin for foundation?

The primer-serum balances moisture and texture to give foundation an even base and reduce patchiness. Lightweight humectants attract and hold water while electrolytes help skin appear energized and smoothed for easier application.

• Hyaluronic acid draws surface moisture to plump fine lines.
• Vitamin E helps smooth skin for seamless foundation application.
• Quick-absorbing texture prevents a heavy, oily finish.
• Creates a tacky grip so makeup adheres and lasts longer.

Will this product make my makeup last through the day?

Designed to extend wear, the primer component reduces makeup migration and fading by improving adhesion. It won’t replace a setting spray, but it is formulated to keep foundation looking fresher for longer and reduce mid‑day touchups.

• Gripping primer-serum improves foundation longevity.
• Light weight finish prevents makeup from sliding off oily zones.
• Suitable under powders, creams, and liquid foundations.
• Helps minimize the need for frequent reapplication.

What skin types benefit most from this plumping primer?

The hydrating, non-greasy formula is suitable for most skin types, especially normal, dehydrated, and combination skin. It adds surface moisture without heavy oils, making it useful for balancing thirsty skin and smoothing texture prior to makeup.

• Dehydrated skin gets a hydration boost from hyaluronic acid.
• Combination skin benefits from the lightweight, non-oily finish.
• Normal skin sees a smoother base for makeup application.
• Oily skin can use sparingly on dry areas to avoid shine.

How do I use this serum + primer in my routine?

Apply a small amount to cleansed, toned skin and allow it to absorb for a minute before applying foundation or concealer. It can be layered with serums or moisturizers if additional hydration is needed, and works well with both cream and powder makeup formulas.

• Use 1–2 pumps across face for an even base.
• Pat gently onto areas where makeup needs longer wear.
• Layer with moisturizer for very dry skin types.
• Follow with foundation, concealer, and setting products as usual.

Who is this for: Plump Right Back suits anyone wanting a fast‑absorbing, multi‑tasking step that hydrates and improves makeup performance. It’s aimed at users who prefer vegan, cruelty‑free cosmetics and those seeking visible surface plumpness without a heavy feel. Ideal for makeup enthusiasts, everyday wearers, and pro artists looking for reliable primer with skincare benefits.

Ingredients

2050488 - Ingredients: Aqua / Water / Eau, Glycerin, Peg-150 Distearate, Butylene Glycol, Pvp, Opuntia Ficus-Indica Stem Extract, Potassium Pca, Carbomer, Sodium Hyaluronate, Tromethamine, Magnesium Pca, Hydroxypropyltrimonium Hyaluronate, Caprylyl Glycol, Trisodium Ethylenediamine Disuccinate, Xanthan Gum, Panthenol, Ethylhexylglycerin, Tocopherol, Ascorbyl Palmitate, Potassium Sorbate, Phenoxyethanol, Parfum / Fragrance, Limonene, Benzyl Alcohol, Benzyl Salicylate Fil D277316/1