NOW Foods Hyaluronic Acid Firming Serum — 1 oz, lightweight hydration with airless pump for smoother, plumper-looking skin

NOW Foods Hyaluronic Acid Firming Serum is a lightweight, high-potency hyaluronic acid formula designed to rehydrate skin and visibly smooth the appearance of fine lines.

This fast-absorbing serum combines sodium hyaluronate with botanicals and collagen-supporting extracts to restore surface moisture and improve skin texture. Packaged in an airless pump to protect integrity, the 1-ounce bottle is formulated for daily morning and evening use on areas prone to early-line formation such as the eyes, forehead and around the mouth. Apply after cleansing and toning, then follow with your regular moisturizer.

How does this serum rehydrate and smooth skin?

The serum uses sodium hyaluronate — a form of hyaluronic acid — to attract and hold water at the skin’s surface, helping tissue look plumper and smoother. Additional humectants and plant extracts support hydration and calm, improving overall skin feel without heavy residue.

• Sodium hyaluronate for targeted moisture retention
• Glycerin and aloe to soothe and hydrate
• Green tea and algae extracts for antioxidant and conditioning support
• Soluble collagen to help refine the appearance of texture

When and how should I use it for best results?

Use this serum twice daily after cleansing and toning and before moisturizing. A few pumps applied to areas where fine lines appear will help maintain surface hydration; sealing with a moisturizer locks in benefits for longer wear during day and night.

• Shake bottle and prime the airless pump before first use
• Apply morning and evening to clean skin—avoid direct eye contact
• Follow with your preferred moisturizer or sunscreen in the AM
• Repeat pump priming as needed to remove trapped air

Is this serum suitable for sensitive or oily skin types?

The formula is designed for all skin types, including skin that shows early signs of fine lines. Its lightweight, non-greasy texture absorbs quickly, making it compatible with oily, combination, and sensitive skin when patch-tested first.

• Light, fast-absorbing texture minimizes shine
• Aloe and green tea extract help soothe irritation
• No heavy oils that typically clog pores
• Patch test recommended for very reactive skin

How does packaging protect product quality?

NOW Foods uses an airless pump to limit air exposure and preserve active ingredients throughout the bottle’s life. Periodically priming the pump and shaking the bottle helps remove trapped air and ensures consistent dispensing.

• Airless pump reduces oxidation and contamination risk
• Shake before use and prime pump several times if necessary
• 1-ounce size is travel-friendly and easy to store
• Packaged in the USA by a family-owned company

Who is this for: NOW Foods Hyaluronic Acid Firming Serum is a straightforward daily serum for people noticing early fine lines or seeking lightweight hydration that layers well under moisturizers and makeup. It's a practical choice for anyone wanting to boost surface moisture and refine skin texture without heavy or pore-clogging ingredients.

Ingredients

Reduce the appearance of fine lines with our high potency Hyaluronic Acid Serum which helps smooth the skin's surface to protect delicate tissues while balancing moisture levels. Ingredients: Aqua (Water), Glycerin, Xanthan Gum, Sodium Hyaluronate, Aloe Barbadensis Leaf Juice, Laminaria Saccharina Extract, Camellia Sinensis (Green Tea) Leaf Extract, Soluble Collagen, Hinokitiol, (Natural) Parfum, Citral, Citric Acid, Citronellol, Geraniol, Limonene, Linalool, Phenoxyethanol, Sodium Benzoate. Made in the USA with globally sourced ingredients.