Not Your Mother's Blonde Moment Purple Shampoo & Conditioner 2-Pack – 8 fl oz, Sulfate-Free Anti-Brass Toning

Not Your Mother's Blonde Moment Purple Shampoo and Conditioner 2-pack is a sulfate-free purple toning duo that reduces brassiness while hydrating and strengthening lightened hair.

This pair—purple shampoo and matching conditioner—combines dark violet pigments with quinoa to neutralize yellow tones, protect color, and support smoother, more manageable strands. Designed for blondes, silver hair, and lightened brunettes, the formulas are free from sulfates, silicones, parabens, and gluten, and they arrive with a fresh floral scent. Use the shampoo a few times per week in place of your regular cleanser and follow with the conditioner to lock in tone and moisture.

How does this duo remove brassiness without drying hair out?

The shampoo deposits dark violet pigments that counteract warm yellow and orange tones while the conditioner replenishes moisture to prevent the dryness commonly caused by toning products. Together they balance tone and softness, so hair looks brighter without feeling brittle.

• Violet pigments neutralize unwanted warm hues on contact
• Quinoa helps with color retention and provides lightweight conditioning
• Sulfate-free cleansing avoids over-stripping natural oils
• Conditioner restores slip and hydration after toning

How often should I use the purple shampoo and conditioner?

Use the purple shampoo 2–3 times per week in place of your regular shampoo to maintain toned, neutralized color. Apply the Blonde Moment conditioner after each purple shampoo session to detangle and hydrate; leave the conditioner on for 2–3 minutes for maximum benefit.

• Shampoo: 2–3x weekly instead of daily shampooing
• Conditioner: apply after shampoo, leave 2–3 minutes, rinse
• Adjust frequency based on how quickly brassiness returns
• For maintenance, alternate with regular sulfate-free shampoo

Is this safe for all types of lightened hair and color-treated strands?

Yes—formulated to be gentle on both natural and colored hair, the set is suitable for bleached blondes, highlighted brunettes, silver and gray tones, as well as multi-dimensional color techniques like balayage and ombré. It’s vegan and cruelty-free and avoids harsh surfactants and silicones that can weigh down delicate color-treated hair.

• Works on blonde, silver, and lightened brunette shades
• Compatible with highlights, balayage, ombré, and lowlights
• Free of sulfates, parabens, silicones, and gluten
• Formulated to support color retention without cruelty

What results can I expect after a few uses?

After several washes you should notice cooler, brighter tones with less yellowing and improved manageability. The quinoa-enriched formula helps hair feel smoother and more resilient, while the floral scent leaves hair smelling fresh.

• Reduced brassiness and clearer, crisper cool tones
• Softer, easier-to-style strands from consistent conditioning
• Color looks refreshed and maintained between salon visits
• Subtle, pleasant floral fragrance

Who is this for: This 2-pack is best for anyone with lightened or naturally cool tones who wants a no-fuss way to neutralize warm brassy hues while preserving moisture and color integrity. Ideal for bleached blondes, silver/gray hair, and brunettes with highlights or balayage who prefer sulfate-free, vegan products that support regular at-home toning and conditioning.