No7 Lift & Luminate Triple Action Serum Foundation - Cool Ivory, SPF 15, Dewy Medium-Full Coverage for Mature Skin

This lightweight tinted serum combines makeup and skin-benefiting ingredients to even tone, blur lines, and add radiance. Designed with No7's Skin Expert technology and a peptide complex, it aims to give a firmer-looking finish with buildable coverage and a hydrating feel. The Cool Ivory shade suits fair complexions with neutral-cool undertones and comes in a 1 fl oz pump bottle for easy application.

How does this foundation deliver coverage without feeling heavy?

The formula balances pigmentation with a serum-like texture so it spreads smoothly and layers without caking. Optical blurring particles scatter light to soften the appearance of fine lines while pigments conceal discoloration for a natural, refreshed finish.

• Medium-to-full, buildable coverage for spots and uneven tone
• Serum consistency that blends easily with brushes or sponges
• Optical blurring technology reduces the look of texture and lines

What skin benefits does it include beyond color correction?

No7 added antioxidant vitamins and humectant botanicals into the tinted base so you get cosmetic results plus supportive skincare. Ingredients like vitamins A, C and E help brighten and protect the look of the complexion while hibiscus locks in moisture for a plumper surface appearance.

• Vitamins A, C & E for antioxidant support and brighter-looking skin
• Hibiscus extract to help retain hydration and enhance radiance
• MATRIXYL 3000 PLUS peptide blend to support a firmer-looking texture

Does it protect against sun exposure and how should I apply it?

The foundation contains SPF 15, offering everyday UV protection as part of your makeup step; it’s not a substitute for a dedicated sunscreen when prolonged sun exposure is expected. For best results, apply small dots to the face and blend outward with a damp sponge or foundation brush, layering where extra coverage is needed.

• Built-in SPF 15 for daily shield against light sun exposure
• Apply to center of face, blend outward with brush or sponge
• Layer sparingly for added coverage without thickness

How long before I see visible improvements in skin appearance?

Cosmetic improvements—smoother-looking lines and more even tone—are visible immediately after application thanks to pigments and blurring technology. Continued use of the vitamin and peptide-enriched formula may support ongoing improvements in firmness and brightness over weeks, as reported by user studies.

• Instant soft-focus finish and coverage once applied
• Reported visible improvements in firmness and brightness with regular use
• Designed to combine daily makeup wear with skin-supporting actives

Who is this for: This foundation is aimed at people seeking a luminous, hydrating base that covers age-related discoloration while offering skin-support ingredients. It particularly suits mature or dry-normal skin types that appreciate a dewy finish and prefer medium-to-full buildable coverage with everyday SPF. Choose Cool Ivory if you have fair skin with neutral-cool undertones and want a single product that blends makeup benefits with skin-conditioning actives.

Ingredients

Aqua (Water), Caprylyl methicone, Cyclopentasiloxane, Glycerin, Ethylhexyl methoxycinnamate, Dimethicone, Nylon 6/12, Mica, Butylene glycol, PEG-9 dimethicone, Trimethylsiloxysilicate, Titanium dioxide (nano), Bis-isobutyl peg/ppg-10/7/dimethicone copolymer, Disteardimonium hectorite, Cyclohexasiloxane, Magnesium sulfate, Phenoxyethanol, Dimethicone crosspolymer, Alcohol denat., Propylene carbonate, Silica, Triethoxycaprylylsilane, Methylparaben, Propylene glycol, Tocopheryl acetate, Pentylene glycol, Ascorbyl glucoside, Hibiscus abelmoschus extract, Ethylparaben, Retinyl palmitate, Tetrasodium EDTA, Sorbitan laurate, Panax ginseng root extract, Carbomer, Potassium hydroxide, Dimethylmethoxy chromanol, Polysorbate 20, Xanthan gum, Hydroxyethylcellulose, Acetyl dipeptide-1 cetyl ester, Morus alba extract, BHT, Tocopherol, Palmitoyl tripeptide-1, Palmitoyl tetrapeptide-7, [+/- CI 77891 (Titanium dioxide), CI 77492 (Iron oxides), CI 77491 (Iron oxides), CI 77499 Iron oxides)].*

*Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.