Nexxus Blonde Assure Purple Shampoo for Blonde, Silver & Highlighted Hair — 8.5 oz Keratin Protein Tone-Neutralizing

Nexxus Blonde Assure Purple Shampoo is a salon-grade, keratin-enriched purple shampoo designed to neutralize brassy tones and maintain blonde, silver, and platinum color vibrancy.

Built from salon science and protein research, this Blonde Assure formula combines Keratin Protein and violet pigments to tone unwanted warmth and help preserve color. Part of Nexxus's Color Assure collection and powered by PROTEINFUSION technology, the shampoo also supports hair resilience and surface shine while being safe for color-treated hair when used as directed.

How quickly will I notice a reduction in brassiness?

Many users see cooler, brighter tones after a single application, especially when following the recommended leave-in time. The violet pigments deposit temporary tone to counteract yellow and orange cast, delivering a visibly fresher blonde without permanent alteration.

• Use 1–2 times weekly for maintenance
• Leave on 1–5 minutes depending on desired toning intensity
• Immediate color-neutralizing effect that rinses out

Will this shampoo damage my hair or strip color?

Formulated for color-treated blondes, Blonde Assure is created to be color-safe while helping minimize everyday color fade. The Keratin Protein–rich PROTEINFUSION blend targets hair's protein structure to help restore elasticity, strength, shine and manageability rather than strip pigment.

• Color-safe formula developed from salon research
• Protein infusion helps repair visible damage
• Suitable as part of a color-care regimen when paired with conditioner

How should I use this purple shampoo for best results?

Apply to wet hair, lather, and leave on between one and five minutes depending on how much toning you need, then rinse thoroughly. For most people, using the product once or twice a week maintains neutral tones while preventing over-depositing of violet pigment.

• Wet hair thoroughly before applying
• Work through roots to ends, wait 1–5 minutes
• Rinse and follow with Blonde Assure Conditioner for balanced moisture

What additional benefits does the PROTEINFUSION blend provide?

Beyond toning, the PROTEINFUSION mix blends Keratin Protein with other targeted proteins to support hair health at a molecular level. This helps improve the four signs of healthy hair—strength, elasticity, shine and moisture—for a smoother, more resilient finish.

• Keratin Protein to reinforce hair structure
• Quinoa and elastin-derived ingredients for surface repair
• Works alongside salon routines to prolong color vibrancy up to many washes

Who is this for: Nexxus Blonde Assure Purple Shampoo is made for people with bleached, highlighted, silver, or platinum hair who want to neutralize brassiness while supporting hair strength and shine. If you color your hair and want salon-level toning with protein-enriched care, use this as part of a weekly color-maintenance routine alongside a conditioner or treatment from the Color Assure line.

Ingredients

Water (Eau), Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Dimethiconol, Hydrolyzed Pearl, Hydrolyzed Keratin, Fragrance (Parfume), Sodium Benzoate, Glycol Distearate, Carbomer, Citric Acid, Tea-Dodecylbenzenesulfonate, Cocamide Mea, Guar Hydroxypropyltrimonium Chloride, Disodium Edta, Peg-45M, Ppg-9, Ext. Violet 2 (Ci 60730)