Nexxus Blonde Assure Purple Conditioner for Blonde & Bleached Hair, 8.5 oz — Keratin-infused, Anti-Brassiness

Nexxus Blonde Assure Purple Conditioner is a keratin-infused purple toning conditioner designed to neutralize brassiness and restore moisture and shine to blonde, silver, gray, and bleached hair.

If your lightened or naturally pale hair looks dull, uneven, or warm-toned, this color-care conditioner combines violet pigments with protein to help even tone while replenishing moisture. The sulfate-free formula features Nexxus's H4 Complex (keratin-based proteins) to support strength, elasticity, shine and hydration after chemical services like bleaching or dyeing. Use it as part of a color-care routine to keep cool tones vibrant between salon visits.

How does this purple conditioner reduce brassiness?

The conditioner deposits violet pigments that counteract unwanted yellow and orange tones common in blonde, silver and bleached hair. While conditioning, the color-correcting pigments subtly neutralize warm hues so your hair reads cooler and more even.

• Lavender-tinted formula balances yellow and brassy undertones.
• Works progressively with repeated uses for maintained tone.
• Leave-on time (3–5 minutes) controls pigment intensity.
• Best paired with Blonde Assure shampoo for consistent results.

Will this conditioner repair damage from bleaching or coloring?

It doesn’t chemically repair hair but helps improve appearance and manageability by delivering moisture and protein. Nexxus’s keratin-rich H4 Complex helps reinforce strands so hair feels stronger, more elastic and looks shinier after regular use.

• Keratin protein helps strengthen and smooth the hair surface.
• Hydrating emollients restore softness to dry, processed hair.
• Improves comb-through and reduces frizz for better styling.
• Supports visible shine and healthier-looking color over time.

How do I use Blonde Assure Purple Conditioner safely and effectively?

Use after shampooing: apply a quarter-size amount through mid-lengths to ends, leave on for three to five minutes, then rinse. Adjust leave-in time depending on how much toning your hair needs—less time for slight brassiness, more time for stronger correction—but avoid daily heavy use to prevent over-toning.

• Use with sulfate-free color-safe shampoo to prolong color.
• Test on a small strand first if you have very porous or previously over-processed hair.
• Rinse thoroughly and follow with routine styling or a leave-in product.
• Pair with other Blonde Assure products for best color and care.

How often should I use this conditioner on natural or dyed blonde hair?

Frequency depends on hair porosity and brassiness level: many users apply it 1–3 times weekly to maintain cool tones without buildup. For very porous or freshly bleached hair, start with less frequent use and increase as needed while monitoring tone.

• 1–2 times weekly for routine maintenance.
• Up to 3 times weekly for persistent brassiness.
• Use less often if you notice a purple cast developing.
• Combine with regular moisturizing treatments if hair feels dry.

Who is this product for? Nexxus Blonde Assure Purple Conditioner is aimed at people with naturally blonde, silver or gray hair and anyone who lightens or colors hair and wants to control warm tones while improving manageability. It’s a salon-style toning conditioner for those looking to refresh coolness and shine at home without harsh sulfates, particularly effective when used alongside other Blonde Assure shampoos and treatments.

Ingredients

WATER (AQUA), CETEARYL ALCOHOL, DIMETHICONE, STEARAMIDOPROPYL DIMETHYLAMINE, HYDROLYZED ELASTIN, CHENOPODIUM QUINOA SEED EXTRACT, ARGANIA SPINOSA KERNEL OIL, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, COCOS NUCIFERA (COCONUT) OIL, HYDROLYZED KERATIN, HYDROLYZED WHEAT PROTEIN, BEHENTRIMONIUM CHLORIDE, FRAGRANCE (PARFUM), MINERAL OIL, DIPROPYLENE GLYCOL, LACTIC ACID, AMODIMETHICONE, SODIUM CHLORIDE, DISODIUM EDTA, PEG-7 PROPYLHEPTYL ETHER, CETRIMONIUM CHLORIDE, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, AMYL CINNAMAL, BENZYLSALICYLATE, HEXYL CINNAMAL, LIMONENE, LINALOOL, EXT.VIOLET 2 (CI60730)