Nature's Brands Organic Hair Gel 16 fl oz — USDA Certified, Moderate Flexible Hold, Vegan

Nature's Brands Hair Gel Organic by Herbal Choice Mari is a USDA-certified organic, plant-based styling gel that shapes and holds hair without synthetic preservatives, petroleum, or harsh detergents.

This 16 fl oz bottle combines cold-pressed, hexane-free oils and clean botanical ingredients to provide styling control for everyday looks while avoiding common industrial chemicals. Formulated without parabens, PEGs, cocamidopropyl betaine, dyes, or GMOs, it’s intended for people who prefer a minimalist ingredient list and a gentler styling routine. The gel’s vegan and cruelty-free profile makes it suitable for conscious shoppers looking to pair performance with cleaner formulations.

How strong is the hold and what hairstyles can I create?

The gel delivers a moderate, flexible hold that keeps style in place without feeling crunchy or sticky. It’s best for slicked-back looks, taming frizz, defining curls with light separation, and everyday smoothing. Because it uses plant-based thickeners and oils, the finish leans natural rather than stiff.

• Moderate, flexible hold for all-day shaping
• Works for slick-backs, defined curls, and frizz control
• Non-sticky finish that allows touchable texture
• Suitable for short to medium lengths and light layering

What makes this formula cleaner than conventional gels?

This product is USDA Certified Organic and explicitly omits petroleum-derived ingredients, PEGs, ceteareth, synthetic dyes, and common preservatives such as DMDM hydantoin. Oils are cold-pressed, non-refined, non-deodorized and hexane-free, reducing exposure to industrial processing residues. The label also confirms it is gluten-, dairy-, and soy-free, and non-GMO.

• USDA Organic certification on core botanical ingredients
• No petroleum, PEGs, or cocamidopropyl betaine
• Hexane-free, cold-pressed oils with minimal refinement
• Cruelty-free, vegan, and free from common allergens listed

How should I use this gel and how much do I need?

Apply to towel-dried or dry hair depending on the effect you want: damp hair for more hold and shine, dry hair for spot control and flyaway taming. Start with a small, coin-sized amount and increase as needed—less is easier to work with thanks to the flexible hold. Distribute evenly with fingers or a comb and style as usual.

• Use on damp hair for stronger hold and smoother finish
• Apply to dry hair for targeted control and texture
• Begin with small amounts; build coverage gradually
• Easily rinses out with a regular shampoo

Who is this for? Nature's Brands Hair Gel Organic by Herbal Choice Mari suits anyone seeking a performance styling gel formulated with organic and minimally processed ingredients. It’s aimed at consumers who avoid petroleum-based and commonly used synthetic preservatives, who prefer vegan and cruelty-free personal care, or those with sensitivities to PEGs, cocamidopropyl betaine, and certain dyes. Ideal for everyday styling, light curl definition, and controlling frizz on short to medium hair lengths.

• Features: USDA Certified Organic; gluten-, dairy-, soy-free; non-GMO
• Free From: petroleum ingredients, PEGs, ceteareth, cocamidopropyl betaine, synthetic dyes
• Preservative Profile: no DMDM hydantoin or common synthetic preservative families
• Oils: hexane-free, cold-pressed, non-refined, non-deodorized
• Ethics: cruelty-free, vegan, vegetarian-friendly

Ingredients

Purified water, organic vodka, organic guar gum (natural plant based), organic sweet orange oil, organic lemongrass oil, organic olive oil, organic apple cider vinegar (raw, unfiltered), organic green tea, organic sage herb, organic bilberry leaf, xanthan gum (natural gum), organic patchouli oil, organic primrose oil, organic thyme oil, organic rose hip oil.