Mineral Fusion Long-Lasting Lipstick — Plum Wine deep plum, hydrating satin finish with avocado & cocoa butter

Mineral Fusion Long-Lasting Lipstick in Plum Wine delivers vivid, satin-finish color that hydrates and resists smudging for reliable, buildable wear.

Designed to combine rich pigment with skin-supportive botanicals, this lipstick layers on smooth color while conditioning lips. Formulated without FD&C dyes, parabens, gluten, talc, synthetic fragrances, SLS, or phthalates, it uses avocado oil, cocoa seed butter, aloe vera extract and other natural ingredients to provide a soft, comfortable feel and lasting coverage. The Plum Wine shade offers a wearable, deep plum tint that suits daytime elegance and evening looks alike.

How does this lipstick keep color vivid without feeling heavy?

The formula balances concentrated pigments with emollient botanicals so color sits opaque without tugging. Lightweight oils and butters let the stick glide easily while preserving saturation for hours.

• Avocado and coconut oils create a smooth application surface
• Cocoa seed butter locks in moisture and reduces flaking
• Buildable pigmentation gives from sheer to full coverage
• Satin finish reflects light for a fresh, non-greasy look

Will this shade and formula work for dry or sensitive lips?

The recipe emphasizes skin-soothing and hydrating extracts so it’s kinder on dry or reactive lips than many traditional long-wear sticks. Ingredients like aloe vera and rosemary support comfort while avoiding common irritants.

• Aloe vera and thyme oil help calm and replenish lip skin
• Free from synthetic fragrances and harsh preservatives
• Vegan formulation avoids animal-derived fillers or waxes
• Mineral-enriched approach supports gentle wearability

How long will the color stay put and how do I touch it up?

You can expect extended wear with minimal smudging thanks to the color formulation; regular activities may still require touch-ups after eating or drinking. For quick refreshes, blot once and reapply a single sweep for restored depth without buildup.

• Satin texture resists feathering and light smudging
• Reapply in thin layers to maintain smooth finish
• Use a matching liner for added longevity at the lip edges
• Carry the slim bullet for on-the-go touch-ups

What makes Mineral Fusion’s approach to lipstick different?

Mineral Fusion focuses on blending effective natural actives with mineral-based pigments to create cosmetics that care for skin while delivering performance. The brand excludes many controversial additives and avoids animal testing, reflecting a cleaner-beauty philosophy without sacrificing color payoff.

• Formulated in the USA with plant-derived oils and extracts
• No FD&C dyes, parabens, talc, phthalates, or gluten
• Part of a broader range of skin-benefiting makeup and nail care
• Committed to cruelty-free product development

Who is this for: Mineral Fusion Long-Lasting Lipstick in Plum Wine is ideal for anyone who wants a richly pigmented plum shade that also moisturizes—suitable for people seeking cleaner, cruelty-free cosmetics, those with dry or sensitive lips who need gentler ingredients, and makeup users who prefer buildable satin coverage that wears well for daily and evening looks.

Ingredients

HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL*, RICINUS COMMUNIS (CASTOR) SEED OIL*, PERSEA GRATISSIMA (AVOCADO) OIL*, SESAMUM INDICUM (SESAME) SEED OIL*, EUPHORBIA CERIFERA (CANDELILLA) WAX, ZEA MAYS (CORN) STARCH*, COPERNICIA CERIFERA (CARNAUBA) WAX*, BUTYROSPERMUM PARKII (SHEA) BUTTER*, THEOBROMA CACAO (COCOA) SEED BUTTER*, ALOE BARBADENSIS LEAF JUICE POWDER*, PUNICA GRANATUM (POMEGRANATE) SEED OI*, THYMUS VULGARIS (THYME) LEAF*, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF*, CAMELLIA SINENSIS LEAF*, TOCOPHEROL, FLAVORS, TRIISOSTEARYL CITRATE, PHENETHYL ALCOHOL, ETHYLHEXYLGLYCERIN.