milk_shake Silver Shampoo Purple Toning Shampoo, 10.1 fl oz — Neutralizes Brass, Gentle Cleansing

milk_shake Silver Shampoo is a violet-toned, gentle cleansing shampoo designed to neutralize unwanted yellow and brassy tones in natural, highlighted, bleached, gray, or white hair.

Everyday washing, sun exposure, and environmental pollution can leave blonde, silver, or gray hair looking warm or brassy. This professional-grade formula uses a specific violet pigment to counteract yellow reflections while gently cleansing, helping hair appear cleaner, brighter, and more evenly toned between salon visits.

How does this shampoo reduce yellow or brassy tones?

The shampoo deposits a violet pigment that optically neutralizes warm yellow and orange hues in lightened, natural blonde, or gray hair. It works with each wash to refresh color balance without harshly stripping hair of moisture.

• Contains violet pigments that counteract yellow reflections
• Developed for natural, bleached, gray, and white hair
• Gentle surfactants cleanse without excessive dryness
• Suitable for regular use depending on desired toning intensity

Will it dry out my hair or make it feel rough?

This formulation is described as a delicate shampoo, so it avoids aggressive detergents that can over-dry the strand. When used as recommended, it cleanses and tones while preserving hair softness and manageability.

• Mild cleansing base to protect hair fiber
• Leaves hair manageable for styling and finishing
• Follow with conditioner or mask for extra nourishment

How often should I use milk_shake Silver Shampoo?

Frequency depends on hair porosity and how quickly brassiness returns—many users alternate it with a regular shampoo or use it once or twice a week. Adjust usage based on the degree of toning needed and your personal color goals.

• Light toning: once weekly or every other wash
• Moderate brassiness: one to two uses per week
• For intense toning, brief application times reduce over-depositing

Does this work on all shades of blonde and gray?

Yes—its violet pigment is effective across a range of pale to medium blondes, as well as natural or dyed gray and white hair. Results vary with base tone and hair porosity; deeper yellow tones may need multiple treatments or complementary salon services.

• Effective on bleached, highlighted, and natural blondes
• Suitable for silver, salt-and-pepper, and white hair
• Best paired with professional color advice for severe brassiness

Who is this for: milk_shake Silver Shampoo is aimed at people with bleached, highlighted, natural blonde, silver, or white hair who want to reduce yellow or brassy reflections between color services. It's a practical at-home toning option for those seeking brighter, more neutral-looking light hair without harsh detergents—ideal for clients and consumers who prefer salon-quality performance and controllable, regular maintenance.

Ingredients

Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Glycerin, Disodium Laureth Sulfosuccinate, Acid Violet 43, Glycol Distearate, Laureth-4, Guar Hydroxypropyltrimonium Chloride, Rubus Fruticosus (Blackberry) Fruit Extract, Rubus Idaeus (Raspberry) Leaf Extract, Vaccinium Myrtillus Fruit Extract, Fragaria Ananassa (Strawberry) Fruit Extract, Sodium Benzoate, Potassium Sorbate, Hydrolyzed Milk Protein, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Phenoxyethanol, Glycine, Sodium Lactate, Magnesium Chloride, Sodium Citrate, Parfum (Fragrance), Alpha Isomethyl Ionone, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Limonene, Linalool.