milk_shake Color Care Shampoo for Color-Treated Hair, 33.8 fl oz — Hydrating, SLS-Free Protection

milk_shake Color Care Shampoo is a gentle, hydrating shampoo formulated to cleanse colored hair while protecting and prolonging color vibrancy.

This shampoo blends plant-derived extracts and milk proteins to support color longevity, shine and strand strength without harsh sulfates. Designed for everyday use on color-treated hair, its formula focuses on gentle cleansing, moisture retention and protection from dulling agents so your salon shade stays fresh between appointments.

How does this shampoo help preserve salon color?

The formula minimizes color fade by using mild cleansing agents and conditioning actives that do not strip pigment. It locks in moisture to prevent dryness, a key cause of color loss, and includes sunflower extract (Integrity 41) to enhance radiance.

• Gentle surfactants avoid aggressive pigment removal.
• Sunflower extract boosts surface shine for a fresher look.
• Daily-use safe to maintain color between salon visits.

Will it hydrate and strengthen chemically treated hair?

Yes — milk_shake adds milk proteins to help reinforce the hair fiber while delivering hydration. These proteins help reduce breakage and improve manageability so colored strands look healthier and feel softer after repeated use.

• Milk proteins support keratin structure and elasticity.
• Humectant and emollient ingredients lock in moisture.
• Reduces frizz and improves comb-through after shampooing.

Is this formula safe for daily use and sensitive scalps?

The shampoo is formulated without SLS and SLES, making it milder than many conventional shampoos and suitable for frequent washing. While gentler, it still provides effective cleansing; those with very sensitive scalps should patch-test first or consult a professional.

• SLS/SLES-free for reduced irritation risk.
• Mild detergents clean without excessive oil removal.
• Appropriate for daily routines when maintaining colored hair.

How should I use it to get the best results?

Apply to wet hair, lather gently and rinse thoroughly, repeating if needed for heavier styling products. Follow with a conditioner or color-maintaining treatment from the same line to seal the cuticle and maximize color protection.

• Massage into roots and lengths for even cleansing.
• Pair with milk_shake color care conditioners or masks.
• Use lukewarm water to reduce cuticle lifting and fading.

Who is this for: milk_shake Color Care Shampoo is designed for anyone with professionally or at-home colored hair who wants a reliable daily cleanser that preserves shade vibrancy and improves shine. It’s well suited for people looking to reduce breakage, enhance manageability, and keep color-looking fresh between salon visits, while avoiding harsh sulfates.

Ingredients

Aqua (Water), Sodium C14-16 Olefin Sulfonate, Coco-Betaine, Sodium Chloride, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Cocoyl Isethionate, Glycol Distearate, Glycerin, Guar Hydroxypropyltrimonium Chloride, Laureth-4, Tocopheryl Acetate, Hydrolyzed Milk Protein, Hydrolyzed Wheat Protein, Helianthus Annuus (Sunflower) Seed Extract, Parfum (Fragrance), Butylene Glycol, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Phenoxyethanol, Glycine, Sodium Lactate, Sodium Citrate, Sodium Benzoate