milk_shake Cold Brunette toning shampoo 10.1 oz — blue-toned, anti-brass shine & color-protecting

This shampoo uses concentrated blue pigments and a nourishing blend of botanical and protein-based actives to reduce unwanted warm tones and help cool toning treatments last longer. Formulated without SLES and parabens, it’s designed for natural or color-treated brown, light-brown, and dark-blonde hair. The formula also includes moringa oil, Integrity 41® antioxidant complex, and quinoa proteins to condition, protect color, and enhance manageability.

How quickly will I see the blue pigments neutralize brassiness?

Most users notice reduction of orange and red tones after a single wash, with more pronounced toning over a few applications. Effects depend on starting color, porosity, and how long you leave the shampoo on.

• Visible cool-down after one use for mild brassiness.
• Stronger correction with repeated applications for stubborn warm pigments.
• Adjust contact time to control intensity—shorter for light toning, longer for deeper neutralization.

Will this shampoo damage my color-treated hair or fade dye faster?

milk_shake Cold Brunette is color-safe and formulated to maintain color vibrancy while toning unwanted warm tones. Its antioxidant and protein components help protect pigments and reduce fading when used in a proper routine.

• SLES/paraben-free base to be gentler on processed hair.
• Integrity 41® helps defend against oxidative color loss.
• Quinoa proteins and milk-derived actives support color longevity and shine.

How should I use it for best results and how often can I use it?

Apply to wet hair, lather, and leave on for 1–5 minutes depending on desired toning strength, then rinse. Use once or twice weekly or as needed between salon appointments to maintain cool tones without over-toning.

• For light toning: 1 minute application on mid-lengths to ends.
• For stronger correction: leave for 3–5 minutes, monitoring frequently.
• Follow with milk_shake Cold Brunette Conditioner or Whipped Cream for best hydration and manageability.

What nourishing ingredients are included and what do they do?

The formula combines plant oils, antioxidants, and proteins to soften, protect, and restore shine without masking the blue pigments. These actives help improve hair texture and support color health over repeated use.

• Moringa oil: conditions and adds smoothness with fatty acids.
• Integrity 41®: sunflower-seed antioxidant complex to help protect color.
• Quinoa proteins: increase manageability and guard against fading.

Who is this for: milk_shake Cold Brunette is aimed at anyone with natural or color-treated brown, light-brown, or dark-blonde hair who wants to remove orange or red tones and extend the life of cool toning treatments. It suits people seeking a gentle, color-safe toning shampoo that also delivers conditioning benefits and a pleasant sugar fragrance during use.

Ingredients

Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Glycerin, Glycol Distearate, Laureth-4, Parfum (Fragrance), Oryza Sativa (Rice) Bran Oil, Helianthus Annus (Sunflower) Seed Extract, Moringa Oleifera Seed Oil, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Milk Protein, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Butylene Glycol, Limonene, Hydrolyzed Quinoa, Soy Amino Acids, Wheat Amino Acids, Arginine HCl, Serine, Threonine, Sodium Hydroxide, Acid Violet 43, CI 42090 (Blue 1).