Milk Makeup Hydro Grip + Glow Illuminating Face Primer — 1 oz, Hyaluronic Acid Hydrating, 12-Hour Makeup Hold

This gel-to-sheen primer combines skincare actives with makeup-holding polymers so your foundation, concealer, and color products stay smooth and crease-free across a busy day. Formulated for all skin types, Hydro Grip + Glow layers moisture-forward ingredients like hyaluronic acid and aloe water with Blue Agave Extract to ‘grip’ makeup, plus light-reflecting pearls to impart a radiant, warm finish that complements many skin tones.

How does Hydro Grip + Glow keep makeup from fading or creasing?

The primer uses a blend of film-forming and grip-enhancing extracts to create a lightweight, tacky-but-not-sticky base that anchors makeup without feeling heavy. Applied before foundation, it reduces sliding and patchiness so color stays put through movement and heat.

• Blue Agave Extract provides grip to resist transfer and fading.
• Gel texture forms an even surface for smoother foundation application.
• Clinically shown to provide up to 12 hours of makeup hold.

Will this primer hydrate my skin or just sit on top?

Hydro Grip + Glow is skincare-forward: humectants and soothing waters deliver tangible hydration while the formula sets into a luminous finish. Hyaluronic acid and hemp seed extract attract and retain moisture, while aloe water and niacinamide help support skin comfort and barrier balance.

• Hyaluronic Acid adds multi-level moisture retention.
• Hemp Seed Extract helps maintain a dewy, non-greasy finish.
• Aloe Water and Niacinamide soothe and maintain skin balance.

How do I use this primer for best results?

Dispense 1–2 pumps onto clean, lightly moisturized skin, smooth across face, and let it sit for about a minute so the formulation can activate and evenly tack. Follow with foundation or tinted moisturizer; the primer’s gel consistency blends easily with brushes, sponges, or fingertips.

• Apply to clean, moisturized skin for optimal glide.
• Wait ~60 seconds before layering foundation to let the primer set.
• Works under liquid, cream, and powder products for versatile wear.

Does the primer leave a noticeable glow or look glittery?

The finish is a soft, golden luminosity rather than sparkle—light-reflecting pearls give skin a healthy sheen without obvious shimmer particles. The glow is designed to enhance natural radiance and harmonize with different foundations and skin tones.

• Light-reflecting pearls yield a subtle, skin-like luminosity.
• Golden finish warms complexion without chunky glitter.
• Blends seamlessly under makeup for a natural lit-from-within look.

Who is this for: Hydro Grip + Glow is ideal for anyone who wants makeup that lasts through long days without sacrificing hydration or a luminous finish. It suits dry to combination skin types that appreciate skincare benefits in their makeup routine, as well as makeup lovers seeking a silicone-free primer that enhances product longevity and gives a soft golden radiance.

Ingredients

Aloe Barbadensis Leaf Water, Aqua/Water/Eau, Mica, Glycerin, Alcohol Denat., Peg-150 Distearate, Polyglyceryl-10 Eicosanedioate/Tetradecanedioate, Diglycerin, Cannabis Sativa (Hemp) Seed Extract, Opuntia Ficus-Indica Flower Extract, Prunus Avium Flower Extract/Prunus Avium (Sweet Cherry) Flower Extract, Agave Tequilana Leaf Extract, Sodium Hyaluronate, Niacinamide, Sorbitol, Pullulan, Inositol, Betaine, Carbomer, Maltose, Xylitol, Sodium Hydroxide, PVP, Propylene Glycol, Panthenol, Vegetable Amino Acids, Synthetic Fluorphlogopite, Sodium Phytate, Citric Acid, Alcohol, Tin Oxide, Benzoic Acid, Sodium Benzoate, Dehydroacetic Acid, Benzyl Alcohol, Potassium Sorbate, Phenoxyethanol, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499)