Milk Makeup Cooling Water Jelly Tint lip + cheek stain — Splash (Berry), hydrating vegan collagen, long-wear

Cooling Water Jelly Tint is a lightweight, buildable jelly lip and cheek stain that delivers hydrating, long-wearing color with vegan collagen and aloe.

Designed for easy everyday color, this award-winning jelly stick glides on smoothly and layers from a sheer wash to a bold payoff in a few swipes. The water-like texture gives a cooling, dewy finish while skincare-forward ingredients—vegan collagen, seawater, and aloe—help support a refreshed look. The formula is clean, vegan, and cruelty-free, and each compact 0.17 oz stick offers more than 1,000 applications for efficient, travel-ready color.

How do I apply the jelly tint for natural-looking cheeks and lips?

Apply directly to lips or cheeks, then blend immediately to avoid the product setting too quickly. For cheeks, swipe the stick onto a brush or lightly dot onto skin and blend with fingertips or a sponge for a flushed finish. For a stronger lip color, swipe multiple layers until you reach the desired intensity.

• Swipe once for a sheer wash, two to three times for medium, and build further for vibrant payoff.
• Blend cheeks right after application to maintain a seamless, dewy finish.
• Use a brush for softer cheek application or fingers for a skin-like meld.
• Remove protective cap on first use; discard cap insert gently—do not tug.

What makes this formula different from other cream stains?

The Cooling Water Jelly Tint uses a unique jelly texture that feels lightweight and hydrating rather than heavy or waxy. Infused with vegan collagen and aloe, it aims to give a bouncy, fresh look while seawater helps impart a cooling sensation on contact. The formulation is transfer-resistant once set, yet remains buildable and blendable during application.

• Jelly texture glides smoothly and layers without pilling.
• Vegan collagen for a springy, skin-enhancing feel (cosmetic benefit).
• Aloe and seawater for immediate hydration and cooling comfort.
• Designed to be clean, vegan, and free of many controversial ingredients.

How long does the color last and how do I remove it?

The tint provides long-lasting color that can withstand hours of wear, and the lightweight jelly feel reduces patchiness as it sets. To remove, use an oil-based makeup remover, cleansing balm, or micellar water; gently wipe until the product dissolves. Because the formula builds easily, touch-ups are simple—just reapply and blend where needed.

• Long-wearing stain finish that resists light transfer when set.
• Removes cleanly with oil-based cleansers or makeup removers.
• Compact stick format allows quick on-the-go touch-ups.
• More than 1,000 applications per stick, making it cost-effective.

Can I use this tint with other makeup products?

Yes—Cooling Water Jelly Tint layers well under or over lightweight foundations and works with powders and cream products. For a dewier look, apply the tint before a light setting powder; for a matte overall finish, set cheeks lightly with a translucent powder. It also pairs nicely with gloss or balm on top of lips for extra shine.

• Mixes seamlessly with cream and liquid products for custom finishes.
• Pair with a clear gloss to boost shine or a light powder to set.
• Suitable for multi-use looks: lips, cheeks, and subtle eye accents.
• Travel-friendly size fits easily into small makeup bags for layering on the go.

Who is this for: Milk Makeup Cooling Water Jelly Tint is ideal for anyone who wants an easy, skin-like pop of color that doubles as a lip and cheek product. It suits those who prefer clean, vegan formulas, people seeking convenient travel-ready packaging, and anyone who likes buildable coverage—from a natural flush to a vivid stain—without heavy residue. If you want a hydrating, cooling texture that blends quickly and lasts through daily activities, this compact jelly tint offers a practical, creative solution.

Ingredients

Aqua/Water/Eau, Glycerin, Sorbitol, Propanediol, Butylene Glycol, Aloe Barbadensis Leaf Juice, Niacinamide, Hibiscus Rosa-Sinensis Flower Extract, Hylocereus Undatus Fruit Extract, Kappaphycus Alvarezii Extract, Tremella Fuciformis Polysaccharide, Chlorella Ferment, Tocopherol, Maris Aqua/Sea Water/Eau De Mer, Allantoin, Agarose, Carbomer, Sodium Hydroxide, Glyceryl Acrylate/Acrylic Acid Copolymer, Pvm/Ma Copolymer, Potassium Carbonate, Citric Acid, 1,2-Hexanediol, Caprylyl Glycol, Ethylhexylglycerin, Benzoic Acid, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Phenoxyethanol, Fragrance (Parfum), Linalool, Red 28 (Ci 45410), Red 33 (Ci 17200).