MAYBELLINE Super Stay Full Coverage Liquid Foundation — Natural Ivory, Matte 30HR Transfer & Sweat Resistant

Maybelline Super Stay Full Coverage Liquid Foundation in Natural Ivory is a long-wear, matte-finish liquid foundation designed to deliver full coverage for up to 30 hours while resisting transfer, sweat, and water.

This Active Wear formula from Maybelline packs saturated pigments into a lightweight, quick-dry base that smooths across skin for an even, pore-friendly finish. Oil-free and dermatologist tested, the foundation aims to cover imperfections without feeling heavy; it’s made to perform through long days, humid conditions, and on-the-go routines. The Natural Ivory shade offers a pale, neutral undertone suited to lighter complexions seeking full coverage and a matte look.

How does this foundation stay put for up to 30 hours?

The formula balances high-pigment coverage with film-forming polymers and mattifying agents that lock color in place. Quick-dry solvents help it set rapidly, reducing transfer and improving resistance to sweat and water. While no product can literally guarantee 30 continuous hours for every wearer, the technology is built to extend wear far beyond typical foundations.

• Transfer-resistant finish for less staining on clothing or masks
• Sweat- and water-resistant base for humid or active conditions
• Quick-dry texture that helps product set evenly
• Oil-free formulation to minimize shine over time

What level of coverage and finish can I expect from Natural Ivory?

This foundation provides full, buildable coverage that conceals redness, discoloration, and most blemishes while maintaining a matte complexion. The color payoff is intense, so a small amount blends out to cover large areas; layering is simple if you want extra opacity in targeted zones. Natural Ivory reads as a fair neutral shade and creates a smooth canvas for additional face makeup.

• Full, high-pigment coverage in a single layer
• Matte finish suited for normal to oily skin types
• Buildable application—use a sponge, brush, or fingertips
• Works as a base for powder setting or a light dusting of translucent powder

How should I apply and set Maybelline Super Stay for best results?

Start with moisturized, primed skin to ensure smooth blending; allow primers to absorb before applying foundation. Dispense a pea-sized amount and blend outward with a dense brush or damp sponge for even coverage—add tiny increments until you reach desired opacity. Finish with a light dusting of setting powder or a makeup-setting spray for added longevity, especially in high-heat or high-friction situations.

• Apply to well-hydrated, primed skin for even wear
• Blend with brush or sponge in thin layers for natural texture
• Set with translucent powder or setting spray to reduce transfer
• Spot-conceal after foundation if needed for extra precision

Is this formula suitable for sensitive or acne-prone skin?

The product is oil-free and dermatologist tested, which can be beneficial for skin prone to oiliness or clogged pores. Because it is a high-coverage formula with long-wear polymers, patch-testing is recommended for very reactive skin. Remove thoroughly at the end of the day and follow a gentle cleansing routine to avoid residue buildup.

• Oil-free composition lowers likelihood of excess shine
• Dermatologist tested for general skin compatibility
• Recommended to patch-test if you have reactive skin
• Use a proper makeup remover to cleanse fully at night

Who this is for: Maybelline Super Stay Full Coverage Liquid Foundation in Natural Ivory is aimed at people seeking high-coverage, long-lasting makeup that resists sweat, water, and transfer—ideal for long workdays, events, or active lifestyles. It’s particularly well suited to those with normal to oily skin who want a matte, pore-smoothed finish and are comfortable layering product for full opacity. If you prefer sheer or dewy coverage, consider lighter formulas in Maybelline’s range instead.

Ingredients

Aqua/Water/Eau, Isododecane, Dimethicone, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Cellulose, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, PEG-10 Dimethicone, Magnesium Sulfate, Phenoxyethanol, Disteardimonium Hectorite, Sodium Hyaluronate, Dimethicone/Polyglycerin-3-Crosspolymer, Cetyl PEG-PPG-10/1 Dimethicone, Silica Silylate, Silica, Triethoxycaprylylsilane, Propylene Carbonate, Caprylyl Glycol, Xanthan Gum, Trisodium Ethylenediamine Dissucinate, Ethylhexylglycerin, Alumina, Disodium Stearoyl Glutamate, Dipropylene Glycol, Aluminum Hydroxide, Tocopherol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- May Contain: CI 77891/Titanium Dioxide, CI 77491, CI 77492, CI 77499/Iron Oxides, CI 77007/Ultramarines]. D255612/1.