MATRIX Purple Shampoo for Blonde, Silver & Gray Hair — 10.1 fl oz Vegan Color-Depositing Toner for Shine

This shampoo combines gentle cleansing with violet pigments to correct warm undertones while preserving the hair’s health and shine. In a 10.1 fl oz bottle, the formula was created for color-treated and natural pale hair that needs regular toning without harsh stripping. The product is part of the So Silver collection and works alone or alongside conditioners and masks for staggered toning intensity.

How quickly will I see a reduction in brassiness?

You can notice a visible reduction in yellow and brassy hues after the first use, especially when left on briefly to let the pigments work. Results depend on hair porosity, current color, and how long you leave the shampoo in; repeat applications build more neutralizing effect.

• Works in one wash for light neutralization
• Leave on up to five minutes for stronger toning
• Follow with the pigmented conditioner or neutralization mask for deeper correction

Will this damage my hair or strip my color?

The formula is designed to cleanse while depositing color-cancelling pigments rather than stripping dye. It contains conditioning agents to help maintain texture and shine, so regular use helps preserve both color and hair integrity when used as directed.

• Vegan, salon-grade formula that cleanses gently
• Deposits violet tones rather than removing permanent color
• Pairs with conditioning steps to protect strand health

How should I use it for best results?

Apply to wet hair, work into a lather, then rinse; repeat if needed. For stronger toning, leave the shampoo on for up to five minutes while monitoring the color shift; wearing gloves is recommended to avoid staining hands.

• Wet hair thoroughly, apply, lather, rinse
• Leave up to five minutes for buildable toning intensity
• Use glove protection and follow with conditioner or mask

Can everyone use this shampoo on their hair type?

This product suits fine to coarse textures and both natural and color-treated pale hair. It’s formulated for blonde, gray, white, and platinum shades; those with darker, non-lightened hair will see minimal effect, while highly porous or previously damaged hair may tone faster.

• Designed for blonde, gray, white, and platinum shades
• Effective on both natural and color-treated hair types
• Adjust application time depending on porosity and desired tone

Who is this for: Matrix So Silver Purple Shampoo is aimed at people who maintain cool blonde or gray colors and want an at-home toner that neutralizes warmth without daily salon visits. It’s a good fit for DIY color maintainers, busy stylists’ clients, and anyone seeking a vegan, pigment-depositing shampoo to extend salon results between appointments.

Ingredients

Aqua / Water / Eau, Sodium Laureth Sulfate, Sodium Chloride, Coco-Betaine, Glycol Distearate, Dimethicone, Cocamide Mipa, Sodium Benzoate, Hexylene Glycol, Parfum / Fragrance, Salicylic Acid, Carbomer, CI 60730 / Ext. Violet 2, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Citric Acid.