MATRIX Food For Soft Hydrating Shampoo 10.1 fl oz — Avocado Oil & Hyaluronic Acid for Dry, Brittle Hair

MATRIX Food For Soft Hydrating Shampoo is a professional-grade hydrating cleanser formulated to replenish dry, brittle hair using avocado oil and hyaluronic acid for sustained softness and shine.

Designed for hair that feels parched, rough, or prone to breakage, this shampoo cleanses without stripping natural moisture. Its dual-action formula combines nutrient-rich avocado oil with moisture-attracting hyaluronic acid to help restore hydration in the hair fiber. When paired with the matching Food For Soft conditioner, mask, or oil, the system delivers significantly more moisture and visibly softer strands for days.

How does this shampoo restore moisture to dry hair?

The formula uses avocado oil to nourish hair cuticles while hyaluronic acid holds water within the fiber, helping replenish and maintain hydration. Together they improve manageability and reduce the appearance of roughness without weighing hair down.

• Avocado oil delivers essential lipids to soften and smooth the hair surface.
• Hyaluronic acid attracts and retains moisture for longer-lasting hydration.
• Gentle surfactants remove dirt and excess oil without stripping natural moisture.

What immediate improvements can I expect after using it?

You should notice cleaner, softer-feeling hair right after washing, with improved shine and easier detangling. Results become more pronounced when you complete the regimen with the Food For Soft conditioner or mask and finish with the oil.

• Instantly softer texture after first wash.
• Enhanced shine and smoother strand surface.
• Reduced friction for easier combing and styling.

Is this safe for color-treated or chemically processed hair?

Yes — the formulation is designed to hydrate and protect strands while being safe for color-treated hair. It cleanses gently so color vibrancy is preserved, especially when used with the rest of the Food For Soft system.

• Color-safe surfactants help maintain hue and minimize fading.
• Nourishing oils support weakened or chemically treated fibers.
• Use with the matching conditioner or mask for best color and moisture retention.

How should I use the shampoo for best results?

Apply a quarter-sized amount to wet hair, massage into a lather, then rinse thoroughly; repeat if needed. Follow with the Detangling Hydrating Conditioner or Rich Hydrating Treatment Mask and finish with the Multi-Use Hair Oil for extended softness and manageability.

• Wet hair thoroughly before applying a small, concentrated amount of shampoo.
• Rinse well and layer with the Food For Soft conditioner or mask.
• Add the hair oil to damp or dry hair for shine and protection.

Who is this for: MATRIX Food For Soft Hydrating Shampoo suits anyone with dry, brittle, or weather-stressed hair seeking a moisture-first shampoo that improves softness and shine. It works well for natural, color-treated, or chemically processed hair and benefits those who want salon-quality hydration at home as part of a coordinated regimen.

Ingredients

aqua / water / eau, sodium laureth sulfate, sodium lauryl sulfate, cocamidopropyl betaine, sodium chloride, glycol distearate, hexylene glycol, parfum / fragrance, cocamide mea, citric acid, sodium benzoate, sodium hydroxide, dimethicone, carbomer, coco-betaine, salicylic acid, guar hydroxypropyltrimonium chloride, menthol, amodimethicone, glycerin, persea gratissima oil / avocado oil, linalool, trideceth-10, benzyl salicylate, benzyl alcohol, coumarin, peg-100 stearate, steareth-6, sodium hyaluronate, limonene, trideceth-3, phenoxyethanol, fumaric acid, acetic acid, tocopherol, helianthus annuus seed oil / sunflower seed oil, rosmarinus officinalis leaf extract / rosemary leaf extrac​