Maria Nila Pure Volume Volumizing Shampoo — 3.4 fl oz, Panthenol & Wheat Protein, Vegan

Maria Nila Pure Volume is a lightweight, vegan volumizing shampoo formulated with Provitamin B5 (panthenol), hydrolyzed wheat protein and nourishing oils to add body and lasting lift to thin or fine hair.

This shampoo targets limp, flat hair by combining moisture-retaining panthenol with protein and plant oils to gently swell the hair shaft, protect strands and help create visible volume without weighing hair down. It has a fresh citrusy-floral scent with notes of neroli, lemon and hyacinth, and is produced in Sweden under Maria Nila’s sustainable, cruelty-free standards.

How does Pure Volume create noticeable lift on fine hair?

The formula uses panthenol (Provitamin B5) which attracts and holds moisture inside the hair fiber, creating subtle expansion that makes each strand appear fuller. Hydrolyzed wheat protein adds extra body and reduces static, so styles keep their shape longer. Together these ingredients build volume from the root to the mid-lengths while keeping hair manageable.

• Panthenol moisturizes and swells the hair shaft for fuller look
• Hydrolyzed wheat protein increases body and reduces flyaways
• Lightweight formulation avoids residue that flattens fine hair

Will this shampoo dry out or over-moisturize my hair?

Pure Volume balances hydration and lightness—moringa and sunflower seed oils nourish and protect without heavy buildup, while panthenol locks in appropriate moisture. The result is softer-feeling strands that retain volume rather than becoming greasy or weighed down. Regular use maintains moisture balance and shine.

• Moringa oil supplies vitamins and antioxidants for strength
• Sunflower seed oil forms a light protective barrier and adds sheen
• Sulfate- and paraben-free base minimizes aggressive striping of natural oils

How should I use this shampoo to get the best results?

Apply to wet hair, lather gently and focus on roots and mid-lengths where volume is needed most, then rinse thoroughly. For enhanced lift, follow with a lightweight volumizing conditioner or a root-lift styling product and blow-dry using a round brush. Consistent use builds and maintains fuller-looking hair.

• Wet hair thoroughly, massage shampoo into scalp and lengths, rinse well
• Pair with a lightweight conditioner if ends need detangling—avoid heavy creams at roots
• Blow-dry with heat protection for longer-lasting lift

What else should I know about ingredients and sustainability?

Maria Nila crafts this shampoo to be 100% vegan and free from sulfates and parabens, and the brand holds PETA, Vegan Society and Leaping Bunny certifications. The product is produced in Sweden; Maria Nila is B Corp certified and offsets packaging and operational CO2 emissions annually. Ingredients like panthenol, hydrolyzed wheat protein, moringa oil and sunflower seed oil are chosen for performance and gentler hair care.

• Vegan, cruelty-free certifications and B Corp sustainability commitments
• Free from sulfates and parabens for gentler daily use
• Fresh neroli, lemon and hyacinth scent for a clean, citrus-floral finish

Who is this for: Maria Nila Pure Volume is designed for anyone with thin, flat or fine hair seeking lightweight body and longer-lasting lift without harsh surfactants or animal-derived ingredients. It’s a good choice for people who want a clean, salon-quality shampoo that supports sustainable production and adds visible volume while preserving moisture and shine.

Ingredients

Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Glycerin, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Ethyltrimonium Chloride Methacrylate/Hydrolyzed Wheat Protein Copolymer, Phyllostachys Nigra Leaf Extract, Hydrolyzed Wheat Protein, Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Trideceth-5, PEG-150 Pentaerythrityl Tetrastearate, Quaternium-95, PPG-2 Hydroxyethyl Cocamide, Guar Hydroxypropyltrimonium Chloride, Propanediol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Potassium Sorbate, Disodium EDTA, Sodium Chloride, Lactic Acid, Ethylhexylglycerin, Citric Acid, Benzyl Alcohol, Linalool, Hexyl Cinnamal, Benzyl Salicylate, Citronellol, Phenoxyethanol, Parfum/Fragrance, CI 16035/Red 40, CI 42090/Blue 1