MakeUp Eraser Cloud Cleanse Balm melting balm-to-oil makeup remover, 80g — hydrates with hyaluronic acid & niacinamide

MakeUp Eraser Cloud Cleanse Balm is a balm-to-oil emulsifying cleanser designed to melt away waterproof makeup, sunscreen, and surface impurities while supporting skin hydration.

This Cloud Cleanse formula blends a lightweight balm texture that transforms to oil on contact, engineered to remove long-wear cosmetics and daily grime without leaving heavy residue. The cruelty-free, fragrance-free formula combines 27 skin-conditioning agents—including multiple hyaluronic acid types, fermented ingredients, niacinamide, and soluble collagen—to help maintain moisture and support the skin barrier. Dermatologist-tested and suitable for sensitive skin, it can be used alone or as the first step in a double-cleanse routine when paired with a water-based cleanser such as a MakeUp Eraser cloth and face wash.

How does this balm dissolve waterproof makeup effectively?

The balm converts to an oil when massaged onto dry skin, breaking down waxy pigments, long-lasting mascara, and sunscreen molecules for easy lift-off. Emulsifying agents allow the oil to rinse clean with water, leaving minimal residue and no film. It’s formulated to balance dissolution power with gentleness to avoid over-stripping natural oils.

• Balm-to-oil texture that melts product on contact
• Emulsifies with water so makeup rinses away cleanly
• Designed to remove waterproof and long-wearing formulas

Will this balm work for sensitive or reactive skin?

The Cloud Cleanse Balm was developed to be gentle: it’s fragrance-free, non-comedogenic, and dermatologist-tested to reduce irritation risk. Calming cherry extract and a blend of six fermented ingredients aim to support the skin microbiome and soothe complexion. Still, patch testing is recommended for anyone with known sensitivities.

• Fragrance- and phthalate-free to limit irritants
• Formulated with calming cherry extract and probiotics
• Suitable for sensitive skin when used as directed

What skin benefits come from the active ingredients?

Beyond cleansing, the formula includes four types of hyaluronic acid to hydrate at multiple skin levels and niacinamide to help even tone. Soluble collagen is included to support surface plumpness and a smoother appearance after use. These actives are combined with 27 conditioning agents to keep the skin comfortable after makeup removal.

• Multi-weight hyaluronic acids for immediate and lasting hydration
• Niacinamide to support a more uniform skin tone
• Soluble collagen and conditioning agents for surface plumpness

How should I use the balm for best results?

Apply a small amount to dry skin and massage gently to dissolve makeup and sunscreen; add a splash of water to emulsify, then rinse thoroughly. For heavy eye makeup, hold and melt briefly before rinsing or remove with a soft cloth. Use nightly as part of your makeup removal routine or as step one of a double cleanse.

• Massage onto dry face to melt makeup, add water to emulsify
• Rinse fully or remove with a soft cloth for stubborn products
• Pair with a water-based cleanser for a double cleanse if desired

Who is this for: The MakeUp Eraser Cloud Cleanse Balm is intended for anyone who wears long-wear or waterproof cosmetics, daily sunscreen users, and those seeking a gentle yet effective makeup-melting cleanser. It’s a good fit for people with normal to dry or sensitive skin who want to remove makeup without overdrying, as well as for beauty users who prefer fragrance-free, vegan, and cruelty-free skincare. If your routine includes heavy waterproof eye makeup or a layered sunscreen, this balm can simplify removal while helping maintain skin hydration and comfort.