MAC Powder Kiss Liquid Lipcolour 950 It's Personal — Warm Light Beige Nude, Whipped Moisture-Matte

MAC Powder Kiss Liquid Lipcolour in 950 "It's Personal" is a whipped, mousse-like liquid lipstick that gives a soft-focus, moisture-matte nude finish with long-lasting comfortable wear.

This lightweight liquid lipcolour blends a velvety powder-matte look with a cushiony, hydrating feel. The shade "It's Personal" is a warm-toned light beige nude designed to flatter a range of skin tones while keeping lips feeling soft, not stripped. Packaged in a .17 oz (5 ml) tube, the formula applies smoothly and sets to a blurred, modern matte that photographs well and layers easily under gloss or over liners.

How does the texture feel on the lips?

The Powder Kiss formula has a whipped, moussey consistency that glides on like a liquid and dries to a diffuse matte finish. Instead of a flat, drying matte, it leaves a veil of pigment with a lightly cushiony sensation.

• Whipped, mousse-like application for even coverage
• Soft-focus powder matte without stiffness
• Comfortable wear that avoids chalky dryness
• Buildable pigment for subtle or more opaque looks

How long does the color last and how does it hydrate?

The formula is engineered for extended wear while maintaining moisture on the lip surface. You can expect hours of comfortable color; hydration technologies in the blend help reduce the tight feeling typical of traditional mattes.

• Long-wear tint that resists fading throughout the day
• Formulated to retain moisture rather than fully drying down
• Suitable for touch-ups without flaking or patching
• Pairs well with lip balm or gloss for added sheen

What shade is "950 It's Personal" and what looks does it complement?

"It's Personal" is a warm light beige nude that leans slightly toward a natural brown-beige. It works as a neutral everyday shade, balancing strong eye makeup or finishing minimal, polished looks.

• Warm-toned light beige for natural, wearable nude looks
• Flattering on fair to medium-deep complexions as a neutral anchor
• Pairs with both bold eye color and soft, glowy makeup
• Can be deepened with liner or brightened with a gloss topcoat

How should I apply and layer this liquid lipcolour?

Apply directly from the doe-foot or use a lip brush for precision at the edges. Start with a light layer, blot to diffuse, and build to your preferred opacity; finish with a clear or tinted gloss if you want shine.

• Use a liner to define lips before applying for sharper edges
• Light layers help achieve an airbrushed, blurred effect
• Blotting between layers gives a softer, diffused result
• Top with balm or gloss to convert to satin or glossy finish

Who is this for: MAC Powder Kiss Liquid Lipcolour in 950 "It's Personal" is ideal for anyone seeking a modern matte that won’t over-dry—perfect for everyday wearers, makeup minimalists who want a natural nude, and beauty lovers looking for a comfortable long-wear option that photographs well. The shade suits a wide range of skin tones and complements both subtle and dramatic makeup looks.

Ingredients

Dimethicone, Dimethicone Crosspolymer, Isononyl Isononanoate, Polyglyceryl-2 Triisostearate, Diisostearyl Malate, Tribehenin, Tocopheryl Acetate, Lecithin, Ethylhexyl Palmitate, Isopropyl Myristate, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-2 Diisostearate, Sorbitan Isostearate, Dehydroacetic Acid, Isostearic Acid, Polyhydroxystearic Acid, Vanillin, [+/- Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Blue 1 Lake (Ci 42090), Red 6 (Ci 15850), Red 7 (Ci 15850), Red 22 Lake (Ci 45380), Red 28 Lake (Ci 45410), Red 33 Lake (Ci 17200), Yellow 5 Lake (Ci 19140), Yellow 6 Lake (Ci 15985)] ILN47299.