MAC Locked Kiss Ink 24HR Liquid Lipcolour — 50 UPGRADED Lavender-Mauve, Matte Long-Wear

M·A·C Locked Kiss Ink 24HR Lipcolour in 50 UPGRADED is a lightweight, transfer-resistant liquid lipstick that delivers a matte, long-lasting lavender-mauve finish.

This liquid lip colour from M·A·C is formulated to provide up to 24 hours of true-to-shade wear while feeling weightless on the lips. Shade 50 UPGRADED is a light lavender mauve that blends cool undertones with muted warmth for a modern, wearable pastel look. The formula is advertised as kissproof, transfer-proof and waterproof, designed to stay put through daily activities and mask wear without heavy buildup.

How does this lipcolour hold up through a long day?

The Locked Kiss Ink is engineered for extended wear and claims 24-hour colour retention. The matte finish resists smudging and transfer, making it appropriate for long periods of wear when you need reliable staying power.

• Long-wearing ink formula that adheres to lips for prolonged colour.
• Matte texture that minimizes transfer to glasses and masks.
• Lightweight feel avoids cakey buildup over time.
• Water-resistant and designed to withstand everyday activities.

Will shade 50 UPGRADED suit my skin tone and makeup looks?

50 UPGRADED is a light lavender mauve that sits between cool lilac and muted rose, making it versatile across a range of skin tones. It works well as a subtle pastel statement on deeper complexions and as a soft everyday mauve on fairer skin.

• Cool-leaning mauve complements neutral and cool undertones.
• Pairs cleanly with warm or cool makeup palettes for contrast.
• Suitable for both daytime natural looks and evening matte finishes.
• Can be layered or blotted to adjust intensity.

How do I apply and maintain the Locked Kiss Ink for best results?

Apply directly with the applicator for precise coverage, starting at the cupid's bow and filling outward for even distribution. For longer comfort, exfoliate and hydrate lips first, allow the product to set, and avoid heavy rubbing to preserve the matte finish.

• Prep lips with gentle scrub and lightweight balm, blot excess before application.
• Use the built-in applicator for crisp lines and full coverage in one swipe.
• Allow a brief setting time to reach transfer-resistant state.
• Touch up edges with a small brush for sharper lines if desired.

Is this product practical for mask wear and daily life?

The formula is described as mask-friendly and transfer-proof, so it’s designed to reduce pigment transfer to fabric and face coverings. While no product can guarantee zero transfer under all conditions, this liquid lipstick aims to give you more confidence during everyday routines.

• Reduced transfer to cups, masks, and phone surfaces compared with traditional glosses.
• Water-resistant properties help maintain colour through light exposure to moisture.
• Lightweight finish prioritizes comfort for prolonged daily wear.
• Matte look minimizes shine while keeping colour visible.

Who is this for? M·A·C Locked Kiss Ink 24HR Lipcolour in 50 UPGRADED is made for anyone seeking a modern matte mauve that lasts: beauty enthusiasts who prioritize long wear, those who want a pastel-leaning mauve that blends with multiple makeup styles, and people who need a transfer-resistant lipstick for busy days or mask use. It’s suitable for shoppers wanting a statement matte shade without heavy or sticky sensations, and for makeup users who appreciate precise application and true-to-shade payoff.