Loving Tan Face Tanning Serum Medium — 2 Hr Express, Hydrating Lightweight 1 fl oz

Loving Tan 2 Hr Express Face Tanning Serum in Medium is a lightweight, skincare-infused self-tanner that delivers a natural-looking, hydrating facial tan in as little as two hours.

This concentrated 1 fl oz serum is tailored for the face, blending fast-acting, naturally derived DHA with skin-conditioning ingredients so you get a sunless glow that looks like your own. The formula includes hyaluronic acid and vitamin B5 to help retain moisture while chamomile extract calms the skin, and a subtle colour guide helps you apply evenly. Results deepen over 24 hours after rinse-off for a buildable, even finish.

How quickly will I see colour and how long does it last?

You’ll notice an immediate visible tint from the colour guide to help confirm coverage, with a developed tan visible after rinsing off in two hours. The tan continues to deepen over the next 24 hours into a natural medium shade. Longevity varies by skin type and care, but you can expect several days of colour that fades gradually and evenly.

• Colour guide shows where product is applied for streak-free results
• Rinse after 2 hours to reveal initial results
• Tone deepens over 24 hours for a natural medium finish
• Maintains for multiple days with moisturized skin

Is this safe and suitable for facial skin?

The serum is formulated specifically for the face with dermatologist-tested ingredients and a lightweight texture that won’t clog pores when used as directed. It uses 100% Ecocert naturally derived DHA—an industry-standard self-tanning active—combined with hydrating actives to reduce dryness and irritation risk. Always patch-test if you have very sensitive skin or known allergies.

• Dermatologist tested for facial use
• Hyaluronic acid and B5 to support hydration and barrier comfort
• Chamomile extract soothes skin during tanning development
• Non-comedogenic texture when applied correctly

How do I apply the serum for the best, even facial tan?

Start with clean, dry skin and a few drops of serum; the tinted guide lets you see coverage as you go. Blend evenly across the face and hairline, avoiding eyes and lips, then wash hands and any transfer areas after application. Rinse off after two hours to reveal the initial colour and allow up to 24 hours for the final shade to develop.

• Apply to freshly cleansed, dry skin using fingertips or a small brush
• Use the visible tint to avoid missed patches and to blend at hairline
• Leave on up to 2 hours before rinsing for a medium result
• Moisturize daily to prolong and even-out the tan

What ingredients give hydration and a natural result?

The serum pairs a naturally derived DHA blend—the colour-developing ingredient—with skincare actives to minimize dryness and promote a believable finish. Hyaluronic acid draws moisture into the skin while vitamin B5 supports skin comfort and repair; chamomile adds gentle calming properties. The formulation is vegan, cruelty-free, and built on professional tanning technology used in Loving Tan’s mousse range.

• 100% Ecocert naturally derived DHA for sunless colour formation
• Hyaluronic acid for moisture retention and plumpness
• Vitamin B5 to support skin resilience and hydration
• Chamomile extract to soothe and reduce irritation risk

Who is this for? This serum is aimed at anyone wanting a quick, natural-looking facial tan without sun exposure—especially those who prefer lightweight, skincare-forward self-tanners. It’s ideal for busy people who need visible, controllable results within hours, and for users who value hydration and a non-streaky finish. If you have extremely sensitive or reactive skin, patch-test first and follow instructions for best results.